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What share of the market in the US do you think independent online sites have ?
Eg I read the other day that Amazon sells approx a third of all good that are sold online. If you add in Ebay what does that leave for all the thousands of on-line retailers ?
That being said, my major site dates back to '98 and I've only been live on Amazon since January, so it's not exactly apples to oranges. Also, my products have not been available on Amazon for very long and I suspect most users are not yet aware that you can buy home improvement items through their portal.