What is your highest exit page for customers?

[olimits7]

Hi,

I was just wondering, what is your highest exit page for potential customers coming to your website without purchasing anything?

I'v noticed that on my site it's the product information page that has the highest exit. I don't know why it would be this page instead of my shopping cart page. I would think once people saw the product with shipping costs included this would be more of a motivator to exit my site.

I have a basic product information page that shows the image, price, and all information regarding the product.

And since potential customers are going directly to the product information page I know they are using a direct URL link to get to my site either from a comparison shopping site or google base; so I know they can see the price before they even click on the link.

So I wonder why they exit so fast after clicking my product information link...hmmmm?

Thank you,

olimits7

[jake66]

olimits7, my product page is the exit too. What type of shop do you have?

What ranks the most in search engines for you? (Categories or products?)

[HugeNerd]

olimits7, ditto on the product info being the highest exit pages for my sites.

I don't know why it would be this page instead of my shopping cart page. I would think once people saw the product with shipping costs included this would be more of a motivator to exit my site.

I'm slightly confused by your explanation here. Is the product info page the first PLACE the potential customer gets an item price? If they have to go to the detail page to view the price of the item, that's your reason, or so I assume, why they exit there. However, if you have to add an item to the cart to see its price, I don't have a good answer for you at this time.

[ssgumby]

I would suspect that if your product page is the primary exit point then whatever drove them to the page (search, shop engine, etc) was not quite clear on what it was you had to offer. The user arrives and says "hey wait, the link said this was foo but I see that it is bar" and click the old back button to go to someone else.