Ebay store ranking in search engines

[seasalt]

Has anyone had any success with their Ebay store ranking in the search engines for relevant keywords and obtaining any significant traffic that way?

[T_Miller]

A large portion of our eBay Store traffic comes Google. The Google Base feed from eBay is also a big traffic generator.

That said, we don't work on it as we're more interested in directing traffic to our own website where we make the same $$ without paying eBay a commission.

We look at eBay sales as more of a "customer acquisition" tool. Sure we're PowerSellers and move a lot of product, but our marketing is geared to get them to use our website on future purchases.