Forum Moderators: buckworks
The tips pages are great, and they are indeed bringing in a TON of new traffic to my site. However, none are converting to sales.
I tried a regular banner ad promoting my product on these tips pages--then I tried a banner ad with "save $5.00 instantly and describing my product. Still no luck.
Basically, I think people are coming on to the site, getting the information they need, and leaving without browsing the rest of my site to purchase products.
So how can I increase the conversions on these pages? Basically, how to get visitors' attention instantaneously, before they get their free information and leave? Flash? Video Spokesperson pop up? CSS Advertisement that makes them click "ok" and they cannot read anything else until they do that? Any ideas?
Thanks in advance..
People looking for free tips generally aren't looking to make purchases. You might do better by targeting keywords that bring in less traffic but are more targeted and purchase oriented. Or put CPM ads on your free tips pages.
I agree, but I have all these tip pages and the point of this thread is how to increase the conversions--I would be foolsih to just get rid of these pages without trying to increase conversions, as the people reading these pages are the optimal audience to buy my product--otherwise they would not be reading the tips.
Are they reading your "tips" than going to purchase from someone else less expensive?
Use analytics to see what page they leave from. If they just go to your tips page and never to your item page, than that is the problem.
That's what the call to action would solve -- those who are simply taking the tip and moving along. The "call to action" Jack_Hughes is referring to is the last portion of any sales pitch. It would be the part in the commercial where they say, "Get your brand new, super fun widget at Tom's Widgets, located at..." etc.
Essentially, it's one or two quick lines at the end of the sales pitch/information page/commercial where you implant the idea of DOING whatever end result you desire from your audience and telling them how to accomplish this goal. For some this may be, "Donate to our worthy cause," for others it's "volunteer your time" or "stop on by our location at....to see our showroom." In this case, I believe it would be something about, "buy now" or "purchase for the low price of $X" or "Visit our webstore and purchase now: www.example.com"
Remove the banner ad and instead include a little box on the the website with a picture, price and name of a concrete item you want to sell and a button where people can click on to put this product directly into a shopping cart.
Are they reading your "tips" than going to purchase from someone else less expensive?
Remove the banner ad and instead include a little box on the the website with a picture, price and name of a concrete item you want to sell and a button where people can click on to put this product directly into a shopping cart.
