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Skittles goes uber social

Going social with your company site

     
12:36 am on Mar 3, 2009 (gmt 0)

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[mashable.com...]

Many companies are starting to realize that whatever content they offer online still canít match the various social media offerings out there, where the community contributes to the whole.

Few, however, have taken it so far as candy maker Skittles, which replaced its entire homepage with its Twitter stream.

The more I think about it the more it makes sense. Right up until you go to the skittles site and see that people are abusing the unmodded thread and posting stupid crap as is with most social network sites.

I think it is a good idea, but maybe they took this a tad bit far.

What do you all think?

4:53 pm on Mar 3, 2009 (gmt 0)

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I think they'll switch format after they ride the wave of publicity they'll get from this stunt.
5:50 pm on Mar 3, 2009 (gmt 0)

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It looks dreadful.
2:42 pm on Mar 4, 2009 (gmt 0)

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And now its Facebook...
2:50 pm on Mar 4, 2009 (gmt 0)

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The SEO for that site should be fired. They've totally borked their online presence. They gave zero consideration to the technical aspects of what they did. FAIL!

Ya, if you're the SEO for Skittles reading this right now, you FAILed! Come to the office to retrieve your Pink Slip.

10:51 pm on Mar 10, 2009 (gmt 0)

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The SEO for that site should be fired. They've totally borked their online presence. They gave zero consideration to the technical aspects of what they did. FAIL!

Ya, if you're the SEO for Skittles reading this right now, you FAILed! Come to the office to retrieve your Pink Slip.

Oh, c'mon. What kind of SEO does skittles.com need really? You think they're interested in long tail searches or trying to rank for their competitors?

I searched google for skittles, and their site was #1, what more do they need?

11:13 pm on Mar 10, 2009 (gmt 0)

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What kind of SEO does skittles.com need really?

I'll be! That's the same thing the CEO said before they went on their identity rampage. Now they want to be the Wiki.

Skittle me this... Who is next?

I guess they really don't need any SEO, that's why I said to fire em. :)

5:11 pm on Mar 11, 2009 (gmt 0)

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I guess they really don't need any SEO, that's why I said to fire em

They SHOULD sack the in-house SEO guy and pay that salary to the marketing team. I'm sure some overhead was eliminated with this move (I wonder what sort of reduction in server space this move made...), which is never a bad thing in this economic climate. Furthermore, when was the last time a bunch of webheads sat around and typed about Skittles and their website? Talk about FREE publicity!

I agree with apauto, SEO for Skittles is as pointless as it gets...particularly when their target audience is, I imagine, rather computer literate and would likely just type 'skittles.com' in their browser and skip the whole SE step. My hope is that other, more useful company sites, don't follow suit and eliminate good content in favor of user-generated nonsense.

5:15 pm on Mar 11, 2009 (gmt 0)

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Today it is their YouTube page.

At least they are updating? their content.

8:29 pm on Mar 11, 2009 (gmt 0)

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Wow - I thought you were joking, but nope, it *really* is their YouTube page.
8:42 pm on Mar 11, 2009 (gmt 0)

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Oh. My. God.

However, they are getting a lot of coverage- I mean, we are talking about it here, right?

How many previous threads can you find in WebmasterWorld talking about a named confectionary brand? - Not many.