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For a starter I have averaged 420 page views per sale over the last year. Don't know how this compares to others...I'm not in the electronics industry
This is the total page views/total sales. Not sure what the figure for number of page views per sale if I exclude all the visitors who didnt buy anything.
I will be interested in taking a look at specific products that have a high ratio. The division sells returned and repaired products. Some items are sold As Is. It may be that people are hitting the page before they check the condition. I would also guess that featured items get many more views, so their ratio is much higher.
Thanks for help.