Welcome to WebmasterWorld Guest from

Forum Moderators: buckworks

Page Views per Purchase

12:26 am on Feb 20, 2009 (gmt 0)

5+ Year Member

I have a president of one of the company's division asking for statistics related to the industry average for the number of page views it takes until a purchase is made. The company primarily sells electronics. I know that there are dozens of variables that would go into answering this, but does anyone have a source? I had no luck with Google or other ecommerce marketing websites. Any direction would be helpful.
11:18 am on Feb 20, 2009 (gmt 0)

5+ Year Member

Interesting question. I don't know where you would find this info, I guess it would rely on many ecommerce sites submitting their sales data...

For a starter I have averaged 420 page views per sale over the last year. Don't know how this compares to others...I'm not in the electronics industry

This is the total page views/total sales. Not sure what the figure for number of page views per sale if I exclude all the visitors who didnt buy anything.

2:30 pm on Feb 20, 2009 (gmt 0)

5+ Year Member

About 500 page views per sale on one site and 300 on the other.
2:59 pm on Feb 20, 2009 (gmt 0)

5+ Year Member

Oh - that's 420 page views per order too - not per item, quite a few people order more than one thing at a time.

You can't edit posts more than once?

8:19 pm on Feb 23, 2009 (gmt 0)

5+ Year Member

I will have to check with the division to see where their stats lie. My guess is that they must be expecting a smaller ratio than they currently see.

I will be interested in taking a look at specific products that have a high ratio. The division sells returned and repaired products. Some items are sold As Is. It may be that people are hitting the page before they check the condition. I would also guess that featured items get many more views, so their ratio is much higher.

Thanks for help.


Featured Threads

My Threads

Hot Threads This Week

Hot Threads This Month