Page Views per Purchase

[PghJoe]

I have a president of one of the company's division asking for statistics related to the industry average for the number of page views it takes until a purchase is made. The company primarily sells electronics. I know that there are dozens of variables that would go into answering this, but does anyone have a source? I had no luck with Google or other ecommerce marketing websites. Any direction would be helpful.

[tomhumf]

Interesting question. I don't know where you would find this info, I guess it would rely on many ecommerce sites submitting their sales data...

For a starter I have averaged 420 page views per sale over the last year. Don't know how this compares to others...I'm not in the electronics industry

This is the total page views/total sales. Not sure what the figure for number of page views per sale if I exclude all the visitors who didnt buy anything.

[pbradish]

About 500 page views per sale on one site and 300 on the other.

[tomhumf]

Oh - that's 420 page views per order too - not per item, quite a few people order more than one thing at a time.

You can't edit posts more than once?

[PghJoe]

I will have to check with the division to see where their stats lie. My guess is that they must be expecting a smaller ratio than they currently see.

I will be interested in taking a look at specific products that have a high ratio. The division sells returned and repaired products. Some items are sold As Is. It may be that people are hitting the page before they check the condition. I would also guess that featured items get many more views, so their ratio is much higher.

Thanks for help.