Ecommerce strategy

Grabbing ever last pound...

[adamnichols45]

Do any of you use this method?

Charging £9.99 for all your products then advertising free delivery on all orders over £10 thus pushing your customers into ordering 2 products?

[JohnRoy]

Yes, A colleague selling [widgets] in the USA. Charges $79 for an $85 item, since the site offers free shipping for orders over $80.

Yes, people purchase 2 widgets.

[piatkow]

Happens in B&M stores too. I regularly get vouchers from supermarkets offering me a discount if I spend more than £x on a product when the unit price around £0.8x

I know that my daugther will happily spend £5 or more in order to save £2 or £3 on postage.