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Google Checkout

What percent of sales from it?

   
7:08 pm on Jan 22, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We are considering adding Google Checkout to our new ecommerce site when it is ready to go.

For those that have it, about what percentage of sales do you get from it?

10:17 pm on Jan 22, 2009 (gmt 0)

WebmasterWorld Senior Member quadrille is a WebmasterWorld Top Contributor of All Time 10+ Year Member



About 50% on two sites selling fairly low value items; the only alternative I offer is paypal.

I like GC, and I suspect others do too, as many of my customers are 'first time' users.

10:42 pm on Jan 22, 2009 (gmt 0)

5+ Year Member



We take Debit/Credit Cards, PayPal and added Google Checkout this past year. Google was used on only 4% of our orders last year. About what I expected, really.
12:39 am on Jan 23, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you are averaging 4% that is not great, but probably worth adding especially now when the economy is less than wonderful.
2:41 pm on Jan 23, 2009 (gmt 0)

5+ Year Member



Our goal is to make it as easy as possible for the customer.

Adding Google Checkout didn't cost us anything (no setup or monthly fees) and the transaction fees are economical so it was a no brainer. I didn't expect much more than 4-5% useage as G has a looong way to go to reach PayPal's saturation.

4% of sales is not a lot but anybody in business would love a 4% increase in sales right now.

[edited by: T_Miller at 2:42 pm (utc) on Jan. 23, 2009]

4:31 am on Feb 4, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google Checkout does have some problem, with authorizations valid for 7 days only. So if you have a backorder going out after more than a week, you need to charge the customer prior to shipment or loose the sale.
8:17 am on Feb 4, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It sounds like it might be more trouble than it is worth. Or we might set it up for a few popular lower priced items and see how it goes.
3:48 am on Feb 12, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For 4% usage I'll wait on Google. Really have no interest in it. In the end, it all depends upon what the customers want. We take Visa, MC, Discover and exceed all industry standards. If that is not good enough, then we offer PayPal. Just click your choice. Much as I would like to dump PayPal, as much as 30% of total orders is not a number that we can let go by. This does not translate to 30% of sales. The average PayPal customer is 'sub-prime'; consistently the low side of ticket average on every site we have. Plus PayPal costs a fair more to accept and even though we do a lot of total dollar volume in a year with them there is no accountability, marginal standards.... Even my lowliest vendor (with one exception that I am forced to live with), at a fraction of the money, treats me better and values my business more than PayPal which cares not at all.
6:08 am on Feb 12, 2009 (gmt 0)

10+ Year Member



DBlack..wow ...30% paypal? What is your average ticket? Is it mainly via Ebay?

In 8 years online, we have never accepted PP...wondring if we're missing out on something!

8:39 am on Feb 12, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I would say that about 30% of our orders are from PP also, with PP being about 20% of the gross sales dollar amount.

PP purchases tend to be smaller than say, AMEX...

1:25 pm on Feb 12, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



We have been using it for quite a while. There is no way to make notes in an order such as a pending returned item. It is either charge, ship or archive. There is no way to place things in back order or pending returns for items.
3:54 pm on Feb 12, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



DBlack..wow ...30% paypal? What is your average ticket? Is it mainly via Ebay?

No Ebay at all. I'm not saying there aren't some fine sellers on Ebay, but it is a real snakepit if one isn't careful. Especially shipping/handling profiteering. We run a number of niche sites; small market stuff. Each site does a nice, decent volume and net. They are all run under one LLC, but each has its own merchant account. Are fees are based strictly on ticket average. We have a strong relationship with our bank and pay nothing but the discount rate set for each site.

We don't like micro-sales; too much trouble. The only way to make any money is to cheat the customer on shipping/handling or have a minimum order. We always go the minimum order route and try for the primary products to be close to or exceed our minimum order so that the problem aspect of that policy does not come up very often. People understand our explanation that an order has to be X dollars to be worth taking and our 'actual cost, no fee' shipping policy seals the deal. Our smallest site has a $20 minimum. Sites range from average ticket of $35 to $150.

The advantage that many people love with PayPal is that they don't give their CC information to every website that they do business with. They give it to PayPal only. A lot of people really like that. (One downside is those people that are not using an instant payment method and use an e-check. This means they lose the same day shipping that we promote. We don't ship until the funds clear and that can take several days or more. We are very upfront about this and probably 98% of payments are instant so it works out okay.)

No matter the site or ticket average, the PayPal user is always, on average, the smallest customer.

I am not a PayPal fan - but too many people are. We have to use them.

1:40 am on Feb 19, 2009 (gmt 0)



Things PayPal says to me personally:

I'm a brand new business
I won't be around in 5 years
I'm overseas or working from a garage
Things are not what they seem
You'll never be able to trace the money
My stuff is Ebay or flea market quality

1:55 am on Feb 19, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Things PayPal says to me personally:

I'm a brand new business
I won't be around in 5 years
I'm overseas or working from a garage
Things are not what they seem
You'll never be able to trace the money
My stuff is Ebay or flea market quality

If it is your only accepted method of payment - maybe not unfair to read negative connotations. No different than that I read negative connotations into some PayPal customers (cheapskates:) but PayPal is way too much money on the table to not offer the option to my customers. I really prefer that they give me a CC because it costs me a lot less than PayPal, but I've got to offer it. It is business that I lock up and don't risk losing to a competitor that offers a PayPal option.

4:55 pm on Feb 19, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



can we get back to Google Checkout?

Despite the trouble I've had in setting it up (no telephone support) and some confusion over canceled orders (there has to be a better way!) this is now working.

And we JUST got the "checkout badges" on our AdWords account - so I'm watching to see if we see an increase in CTR or other stats.

From first order to the awarding of the badge took just over a week.

Do others experience value in the Google Checkout Badge?

-C

 

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