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Three days into December and we running, on average, 25% of November orders already and 33% of November gross sales. In three days. My shipping guys are getting bombed. I have no idea why at all. Our marketing is standard. A couple of sites are tanking, a couple are where they ought to be - but we are hitting several home runs. I am very happy. That planned 42" Panasonic plasma may be upgraded to a 50":))
January and February are usually harder on us overall, so we try to put a little extra aside for marketing to keep an average; one reason that we don't press big on December. I'd rather be in niches that are steady month after month. The boom will end soon enough.
The most worrying trend I have seen: my big ticket, winter seasonal items have nearly fallen off the map. Dead in the water across my sites. However, low margin, small order items are doing same or better.