Cyber Monday Ecommerce Sales

[engine]

Are you geared for the opportunities? Have you built in additional discounts this year more than previous years?

Cyber Monday Ecommerce Sales [online.wsj.com]

Online retailers plan to offer more deals and promotions to spur holiday shopping on the Monday after Thanksgiving this year, according to a new study.

The survey, commissioned by Shop.org, a division of the National Retail Federation, says 83.7% of retailers will have special promotions on that day, known unofficially as "Cyber Monday," up from 72.2% a year ago. Of those promotions, one-off deals, email campaigns and one-day sales are expected to be popular.

[pbradish]

Yes! We're going to run a massive sale. Not a lot of profit in it, *but* the amount of new customers we expect to gain will prove successful in the long term :).