Average Conversion Rate for Adwords

Adwords conversion revenue

[confusedxx]

I am thinking of making an informative site. The site will purely provide information on investments, insurance, assurance, forex, and more.

I was wondering on a site that does not sell anything but purely provides information, what is an average conversion rate for visitors to click an adword? What should I use as a high end and low end target to see if the revenue stream is even worth the effort?

[Essex_boy]

Ok so your looking to drive traffic to your site, will you be hoping to earn revenue from it via advertising ? I do this with a site of mine and see around a 20 % profit margin, so it can be done.

The adverts for this site have a click through rate of upto 5% but many are far lower, Ive never had much luck selling products through Adwords due to teh cost involved.

[confusedxx]

Thanks for the reply. So an average of 5% click rate would mean I could expect 5 people from every 100 to click on a google adword.

If they click a google adword, I get a few pennies I guess?

I will have to seriously think if this will drive enough revenue. Pennies can add up for sure.

Is there any place to check the revenue you can make from certain words? Say "Investing", "forex" or any other words I choose?

[Tinus]

Do you mean Adsense maybe? With information alone on your site you will not earn with the visitors you get from Adwords.

[Essex_boy]

Run a search on google for best paying adwords, craft a page around that term, then with much work you find words that relate to this term but are cheaper to bid on.

Use terms to send traffic to your pages.

[jsinger]

Adwords, Adsense.

I have a hard time remembering which is which. G should have come up with distinct and descriptive terms.