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I'm thinking of using MySpace & Facebook to advertise my ecommerce website. I have a couple questions regarding people who are already using either of these methods for advertising their website.
1. Did you see an increase in sales by using Myspace/Facebook?
2. Would you recommend, using Myspace/Facebook to advertise a website?
One thing I noticed from a few campaigns there, is that you will get a lot of 'curious clicks'. Remember people on facebook are generally not in any sort of buying stage and my experience has shown that sale conversions are harder to obtain from facebook vs AdWords or Yahoo PPC. Of course that is one opinion/experience and by no means the hard rule.
My recommendation would be to shoot for some type of opt-in from those ads vs trying to achieve a direct sale.