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Google Adwords reviews?

     

olimits7

2:52 am on Oct 30, 2008 (gmt 0)

5+ Year Member



Hi,

I'm thinking of using Google Adwords to advertise my ecommerce website. I have a couple questions regarding people who are already using this method for advertising their website.

1. Did you see an increase in sales by using Adwords?
2. Would you recommend, using Adwords to advertise a website?

Thank you,

olimits7

pbradish

3:18 am on Oct 30, 2008 (gmt 0)

5+ Year Member



1. Yes
2. Absolutely

Yoshimi

1:52 pm on Oct 30, 2008 (gmt 0)

5+ Year Member



1 yes
2 absolutely
3 you will only be able to answer the above questions the way pbradish and I have if you are willing to put some work into it. Contrary to popular belief you cannot just click go on adwords and leave them, they require monitoring and testing, and a firm grasp on what CPA you are working towards and what CPA is beineg generated.

ssgumby

2:35 pm on Oct 30, 2008 (gmt 0)

5+ Year Member



1. yes
2. Absolutely

CernyM

3:04 pm on Oct 30, 2008 (gmt 0)

10+ Year Member



Yes and yes.

Though, it isn't as easy to generate healthy profits as it used to be. Competition and a smarter Google algorithm (for Google) provide constant pressure on CPA & volume.

sun818

7:58 pm on Nov 1, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What does CPA stand for?

I haven't been using AdWords, but I tried it out last night. I'm surprised how much easier it seems to create ads and select keywords to advertise on. I probably banged out 10 ads within an hour. AdWords Editor is a nice tool, but I'm happy enough with the web interface.

I do see an increase in sales, but you have to be mindful of your cost per conversion.

lorax

8:05 pm on Nov 1, 2008 (gmt 0)

WebmasterWorld Senior Member lorax is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



CPA = cost per acquisition (of a sale/customer)

Shaddows

10:42 am on Nov 3, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



What does CPA stand for?

I do see an increase in sales, but you have to be mindful of your cost per conversion.

:) LOL

sun818

5:53 pm on Nov 3, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks Lorax. Yeah, I've been busy running an e-commerce site so haven't spend much time in the advertising space. I think it should netiquette to always spell out what an abbreviation is the first time it is used. You never know the expertise of a reader is nor if the person may just be arriving from a search engine.

I still would love to see an Ads Automator revived where Google takes your Google Base feed and auto generate ads for you.

Lightguy1

9:07 pm on Nov 3, 2008 (gmt 0)

5+ Year Member



Adwords is useful just got to keep an eye on it and make sure your not getting a ton of clicks and no conversions. I recommend setting up conversion tracking.

ispy

10:03 pm on Nov 3, 2008 (gmt 0)



Don't try to be position #1. The competitors gang up on you and click on your ads.