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I'm thinking of using Google Adwords to advertise my ecommerce website. I have a couple questions regarding people who are already using this method for advertising their website.
1. Did you see an increase in sales by using Adwords?
2. Would you recommend, using Adwords to advertise a website?
I haven't been using AdWords, but I tried it out last night. I'm surprised how much easier it seems to create ads and select keywords to advertise on. I probably banged out 10 ads within an hour. AdWords Editor is a nice tool, but I'm happy enough with the web interface.
I do see an increase in sales, but you have to be mindful of your cost per conversion.
I still would love to see an Ads Automator revived where Google takes your Google Base feed and auto generate ads for you.