Google Adwords reviews?

[olimits7]

Hi,

I'm thinking of using Google Adwords to advertise my ecommerce website. I have a couple questions regarding people who are already using this method for advertising their website.

1. Did you see an increase in sales by using Adwords?
2. Would you recommend, using Adwords to advertise a website?

Thank you,

olimits7

[pbradish]

1. Yes
2. Absolutely

[Yoshimi]

1 yes
2 absolutely
3 you will only be able to answer the above questions the way pbradish and I have if you are willing to put some work into it. Contrary to popular belief you cannot just click go on adwords and leave them, they require monitoring and testing, and a firm grasp on what CPA you are working towards and what CPA is beineg generated.

[ssgumby]

1. yes
2. Absolutely

[CernyM]

Yes and yes.

Though, it isn't as easy to generate healthy profits as it used to be. Competition and a smarter Google algorithm (for Google) provide constant pressure on CPA & volume.

[sun818]

What does CPA stand for?

I haven't been using AdWords, but I tried it out last night. I'm surprised how much easier it seems to create ads and select keywords to advertise on. I probably banged out 10 ads within an hour. AdWords Editor is a nice tool, but I'm happy enough with the web interface.

I do see an increase in sales, but you have to be mindful of your cost per conversion.

[lorax]

CPA = cost per acquisition (of a sale/customer)

[Shaddows]

What does CPA stand for?

I do see an increase in sales, but you have to be mindful of your cost per conversion.

:) LOL

[sun818]

Thanks Lorax. Yeah, I've been busy running an e-commerce site so haven't spend much time in the advertising space. I think it should netiquette to always spell out what an abbreviation is the first time it is used. You never know the expertise of a reader is nor if the person may just be arriving from a search engine.

I still would love to see an Ads Automator revived where Google takes your Google Base feed and auto generate ads for you.

[Lightguy1]

Adwords is useful just got to keep an eye on it and make sure your not getting a ton of clicks and no conversions. I recommend setting up conversion tracking.

[ispy]

Don't try to be position #1. The competitors gang up on you and click on your ads.