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Stumbleupon

How does it translate into sales for folks?

     
9:32 pm on Oct 16, 2008 (gmt 0)

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I have been getting a number of visits from the past year or so from Stumbleupon, but recently it has turned into a flood, as many as 1000 visits a day. Lots of bookmarking, but I haven't seen much of a jump in sales. I was wondering what others' experience has been with it. I was also wondering whether these visits affect Google ranking positively or have any effect or what.
1:30 pm on Oct 17, 2008 (gmt 0)

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We have seen quite a few hits on our ecommerce site from there and a couple of similar sites, but for the past 90 days at least, not a single sale.

[edited by: Wlauzon at 1:32 pm (utc) on Oct. 17, 2008]

2:02 pm on Oct 17, 2008 (gmt 0)

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Social networks are great for sites that offer support services or have a social component of their own.

Unfortunately, ecommerce sites have the dilemma of being obviously commercial which leads to the perception that the only reason the site is found on a social networking site is to acquire sales! If you don't have something free and very useful to offer to the online community you're targeting, I strongly recommend you steer clear of this form of traffic building. A bad reputation here could hurt you.

4:30 pm on Oct 17, 2008 (gmt 0)

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I didn't put it on there, Lorax. I do have a lot of information for free and have gotten good feedback over the years on that aspect of my site. In fact, I know that many visitors just come to use the content I write and not buy anything (this made me start working on a separate content site, in fact).

The stumbleupon people this round seem to be coming to a particular page that has a list of widgets for a certain purpose. You can click through the list items and read about the items and buy them. Social networking is not something I do or know much about--it seems like something for young people to me--so that's why I asked about it.

Would being linked to from there have an effect on SE rankings for good or ill or not at all? I'm asking this because it is not something under my control. I am figuring it must not have an effect, but I don't know.

I only meant to ask about something that was occurring with reference to my site because it's happening in greater numbers this time. It's something I don't understand. I didn't mean to ask about it like it was a way of building traffic.

[edited by: HRoth at 5:07 pm (utc) on Oct. 17, 2008]

5:53 pm on Oct 17, 2008 (gmt 0)

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I had a big flood from them once. I didn't notice any sales jump. Eventually it went away completely after about two months and never came back.
6:56 pm on Oct 17, 2008 (gmt 0)

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Bookmarks and natural link accumulation will almost certainly lead to sales indirectly (brand awareness, higher rankings). That's the real win to be had from social media, not necessarily sales from social media traffic itself.
12:11 am on Oct 18, 2008 (gmt 0)

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>> Would being linked to from there have an effect on SE rankings for good or ill or not at all?

Depends upon several factors - the topic of the page and the anchor text that links to your site and the topic of the linking site itself? Many additional items to consider as well but start here. I suggest you build links from strong and stable sites that are well within your market space instead of on unstable sites that occasionally touch on a subject in your market space but by and large remain outside of it.

1:21 am on Oct 18, 2008 (gmt 0)

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Running through our analytics I haven't seen one direct sale due to Stumble Upon and to be honest I really don't think that it's a very good traffic source for E-Commerce. In fact, it has some of the lowest $ per visitor value that I've ever seen (ranging across both ecom & content sites). I'm still convinced that SU and Digg users are ADHD.

If visitors from SU are bookmarking your site however, who knows...

12:05 pm on Oct 18, 2008 (gmt 0)

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I've never understood link-building, lorax, so I just do paid ads and sponsorships and leave it at that.

The page they are linking to has little text and is mostly just a list of widgets you can use for a particular purpose and that I sell, but it does have good SE ranking, no evil eye. Apparently people want that info but they use it in general, not to buy on my site.

That others have not gotten any sales from these intermittent blizzards of stumbleupon links makes sense of my experience. People are using stumbleupon to tool around the internet for the hell of it, I guess, like teenagers walking around the mall.

1:11 pm on Oct 18, 2008 (gmt 0)

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>> so I just do paid ads and sponsorships and leave it at that

hm.. seems like there might be some low hanging fruit to collect. ;)

>> People are using stumbleupon to tool around the internet for the hell of it, I guess, like teenagers walking around the mall.

That's the best analogy I've read yet!

1:57 pm on Oct 22, 2008 (gmt 0)

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"I was also wondering whether these visits affect Google ranking positively or have any effect or what."

I think the only way you can benefit in terms of Google ranking is when your website is submitted to "follow" bookmarking website. From what I know Stumbleupon is "no follow". Google won't index backlink to your website. There is a number social websites that will give you backlink. e.g. Spurl, Diigo, Ask, Connectedy, A1-Webmarks, Blinklist, Mister-Wong, Bibsonomy,Linkagogo, BuddyMarks, MyLinkVault,Jumptags,Oyax,Dizzed,Bookmarktracker,Furl,Backflip,myVmarks ,Healthranker.

I know that some people submit every content page or every post on their blogs to hundreds of social bookmarking website but I am not sure whether the benefit is worth the hassle.

6:40 pm on Oct 24, 2008 (gmt 0)

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Shhhh ;)
2:18 pm on Jan 6, 2009 (gmt 0)

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The people from StumbleUpon are more experienced users. They are not interested in ecommerce. They are looking for cool sites.

From my experience, a better site for ecommerce is Squidoo. Create a lens (basically a page with a collection of information on one topic) that also includes products/services from your site and other useful information. You can create many lenses - one lens for each subject/topics. I do get traffic and some conversion from my lens.

10:13 pm on Jan 6, 2009 (gmt 0)

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I didn't know this about Squidoo. I have come across them in results a few times and thought it was a scraper site. This is good to know. It looks helpful.
12:40 am on Jan 7, 2009 (gmt 0)

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I liked the stumbleupon ad system - spent a good deal of cash - I did not use it for my ecommerce site though - strictly for my info. site - they could improve the system more though.
 

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