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For the last couple of weeks, though, sales are really off. I've been doing AdWords all year for some of the more profitable items, but setting a daily budget that almost always was consumed by about 10 pm. Now I find that there are so few clicks on the ads that I'm only consuming half of my budget. That's ok, though, since none of the clicks are converting.
I don't have any idea what to do, so I guess the solution is just to cut prices to the extent possible and wait things out. Given that I'm already one of the lowest-priced retailers for the limited number of products I sell, there's not much left to cut in price.
I know I'm not alone in this. What steps, if any, are you taking to address the problem?
If there was actually a risk of death for these organisations, perhaps they would be incentivised to make sure they remained 'liquid'
Of course, V-shapes cause acute pain to a few, rather than chronic (but possibly managable) pain to the many