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we were thinking of perhaps progressing to a more fancy full colour brouchure showing more products etc.
does anyone think that sending brochures with orders is a good idea or just a waste of money?
I have a recycling bin next to my trashcan designated for all the extra papers I receive. A website I frequently order delivery food service from places such things in my bags...entirely to my dismay.
However, not all customers are created equal. Do you have a way of tracking repeat purchasers? If so, why not do an A-B split test and put the current flyer in half and an expanded flyer in the other half. That should tell you if its worth expanding the program.
Have to make sure it's a good product if you're doing promos/freebies, though - there's nothing worse than a useless refrigerator magnet/calendar. I tried out ~10 different pens before I found this one and thought "you know, if I were back at [insert old crappy office job here], this would be my favorite pen."
I've had one experience that really stood out in the past six months. There is a company that sells products related to a favorite pastime of mine. I knew of them, but had never ordered anything. This summer I found myself in need of a rather commodity type of product, and ordered it from their website. It arrived on time, and the first thing my eyes saw when I opened the box was a "New Customer Gude". It had information on the company, a recent catalog, and a personal, hand-signed letter thanking me for their business. To top it off, there was a coupon for 20% off my next order if made within 2 months. I now consider this company my first option, simply because of that initial package.
our product is almost 100% 'kids' orientated so i'm not sure how our brochures/offers etc would be appreciated - the parents pay & the kids' open the parcel.
perhaps a suitably designed 'kids type' brochure would do the trick?
When I buy online which is not that often, I find that large companies like Amazon include nothing in the box except the receipt. And they should certainly know how well such enclosures work.
Anything you can do to educate your customer about your product offerings and your professionalism is money well spent ...
Well I don't sell stuff but I am qualified to comment as a buyer. What you are suggesting is that the customer needs educated, which is almost certainly not the case. I am also not interested in any company telling me how professional they are. If I order from them I can experience that and judge for myself.
Some customers may need education but I would think that the vast majority are capable of finding what they need on a website. If not then perhaps there is a problem with the website.
Jsinger makes a good point in that Amazon don't do this and they could be your yardstick.
joined:Dec 10, 2005
I'm very focussed when searching via the web but when sitting on the sofa with a catalogue or brochure and a coffee an impulse buy is far more likely.
But try not to keep sending the same brochure to repeat customers.
We partner with other small business who are peripheral to our business. For example, if we sale cigars we may partner with someone who sales air fresheners.
We then put one of their flyers in our packages to introduce our customers to them. If our partner sells something that is of interest to our customers, we have them add our flyer to their packages. Other avenues is the partner will pay a small fee per flyer added to our box if we dont have somethign thier customers are interested in.
This has worked out nicely for us.
Yes, on our flyer that is included in our partners shipments we offer a discount code. We then track these codes. So in Company Foo's boxes we may have a coupon FOO5 to save 5%. We can then see over a period of time that out of 500 flyers we got 100 orders (I dont have actual numbers right now).
[edited by: lorax at 12:28 pm (utc) on Oct. 13, 2008]
[edit reason] fixed typos [/edit]