Forum Moderators: buckworks
Wondering on thoughts for best practices for publishing product reviews to maximize SEO.
Is it better to have the customer go to a different page, or have it stay on the same page and have a javascript drop down when they click for reviews.
The latter option seems fine for most products, but for some, I have over 100 reviews and don't want the main page to be overloaded.
But for the first option, is there a duplicate content penalty possible?
Thansk.
An independent off-site reviewer is trustworthy because there is a separation. If you have on-site reviews, at least have a separate review section. That will be perceived as more trustworthy than a review in the product description. An embedded reviews is arguably an advertisement and not independent opinion.
As for javascript, I thought robots could not crawl javascript. I would stay away. I like the idea of tabs or a separate column for review content.
that is how amazon does it,
Not to say you shouldn't put reviews on the product page as well, like londrum says. In your case, with a large quantity of reviews, both pages are valuable to searchers; whether searching for the product itself or for reviews of the product. Google certainly wouldn't want to penalise you for having both so, personally, I wouldn't let fear of duplicate content stop me from taking the maximum advantage from all those reviews.
As a marketing effort, you could also sort on "most helpful" or "highest rated" if those attributes are available.
