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Best Way to Publish Product Reviews for SEO



9:39 pm on Oct 2, 2008 (gmt 0)

10+ Year Member


Wondering on thoughts for best practices for publishing product reviews to maximize SEO.

Is it better to have the customer go to a different page, or have it stay on the same page and have a javascript drop down when they click for reviews.

The latter option seems fine for most products, but for some, I have over 100 reviews and don't want the main page to be overloaded.

But for the first option, is there a duplicate content penalty possible?



5:21 pm on Oct 3, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Are you going to believe an advertisement in a magazine or an article from a product reviewer in that magazine?

An independent off-site reviewer is trustworthy because there is a separation. If you have on-site reviews, at least have a separate review section. That will be perceived as more trustworthy than a review in the product description. An embedded reviews is arguably an advertisement and not independent opinion.

As for javascript, I thought robots could not crawl javascript. I would stay away. I like the idea of tabs or a separate column for review content.


6:07 pm on Oct 3, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

maybe you could put the 5 most current reviews on the main page, and then have a link underneath saying 'read the rest of the reviews' leading to a page with the whole lot.

that is how amazon does it,


6:41 pm on Oct 3, 2008 (gmt 0)

10+ Year Member

That sort of quantity of reviews is a major asset (I'd LOVE to be in your position), and I think they have to deserve their own page - with the word review in the title, h1 etc.

Not to say you shouldn't put reviews on the product page as well, like londrum says. In your case, with a large quantity of reviews, both pages are valuable to searchers; whether searching for the product itself or for reviews of the product. Google certainly wouldn't want to penalise you for having both so, personally, I wouldn't let fear of duplicate content stop me from taking the maximum advantage from all those reviews.


7:21 pm on Oct 3, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

> 5 most current reviews

As a marketing effort, you could also sort on "most helpful" or "highest rated" if those attributes are available.


4:02 pm on Oct 10, 2008 (gmt 0)

10+ Year Member

thanks for the responses. we will prob. show 7 or 8 on the main page and then link on a separate page to show all the reviews.

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