Morgan Stanley report

Internet advertising has only one way to go - UP

[longen]

MarketWatch is highlighting a Morgan Stanley report on online marketing and technology:

On-going Improvements in Online Ad Tools are Key
Shift to online from offline advertising will continue for many reasons:
targetting + branding; accountability; measurability; flexibility; ease-of-use; compelling ROI; consumer benefits.

LARGE DOWNLOAD - 6MB in pdf format

[morganstanley.com ]

[diamondgrl]

While I would generally agree, I can only laugh at who wrote it. It's Mary Meeker, whose glowing analyses of garbage stocks caused millions of innocent investors to lose hundreds of billions of dollars on dot-coms.