Using one paypal account for two stores

Advice needed

[arikgub]

I am quite new to e-commerce, running mostly affiliate and informational websites. Recently, I have opened one store online and I am going to open another one soon.

There is a billing problem I can not find a satisfactory solution for. I am going to use the same paypal account for both stores. Typically, when you set up a standard payment option with paypal you can a) provide a custom feel checkout page with your logo, b) provide a link back to your site and a buyer is auto returned to your website after the sale.

As long as you have 1 website only it is fine. However, if you use the same paypal for more than one website it seems like

1)there is no possibility to have two different custom feel pages, and to land a customer accordingly depending on the website he checkouts from

2) Even worse, I don't see how I can specify two auto-return URLs to return the customer to the site he was shopping on

3) your customers will have the same label on their credit card statement regardless of the website the bought from. If you have a website SITE_A and so is the name of your paypal merchant account, your customers will see SITE_A in their credit card statement even if they purchased on SITE_B. How many chargebacks am I going to receive just because of unrecognized transactions?!

Am I correct in my understanding of the three points above? I am sure many of you are using the same paypal account for multiple websites. How do you solve these issues?

Thanks

[jojy]

I think there are some custom options available in paypal for setting up like store name, currency, ipn etc. You can have multiple emails but the main company name will remain same. I suggest you to use your primary company instead of store.

about 3rd point i am not sure.

[particleman]

1) under the profile menu in paypal there is an option to add another email address

2) You should be able to specify this on individually in your cart code.

3) This IS the case. Our situation, we run a total of 5 sites under one account, soon to be more. All are somewhat related, but basically we use a very general "umbrella" corp type name. Users are alerted of this as they purchase. We have gotten zero chargebacks because of this.

[arikgub]

Thanks!

[HRoth]

Are you sure this is okay? I called Paypal recently to ask if I had to have a separate account if I started another business. They said I have to have a separate account AND it has to have a different bank account or card backup.

[gpilling]

I had two businesses and tried to get two accounts - and was told that I could only have one personal account and one business account, regardless of the fact that they were two separate LLCs with separate Tax ID numbers. I went around and around with them. Finally I just went to a generic name for all charges. Has not caused a problem with the customers, although I have no way to tell who abandons the shopping because of the generic name.

[jsidigital]

Sorry guys but it is possible. Just not recommended for all the different APIs and accounting. But if you want to keep all your accounts the same . . . Run two different business with the same bank account and credit cards, you can. Paypal will accomodate but IRS will probably not like it. haha

Take a look at this:
[paypaldeveloper.com...]