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I got one question. I am not ebay fan but found that kinda interesting, that you may create "ebay store" there and add your items including your ecommerce website header, links etc.
So in that case it's a very good thing to increase your ecommerce site traffic from ebay? Do you see that useful? Correct me if I am wrong.
Well, according to you it's a waste of time and little money.
Have you used any automated ebay insertion tools from your cart or did that manually?
You mention unique products... do keep in mind that people will only find your store/products if they search for them... and they search mainly for well known products. So branded items is ok and so is any commonly sold goods. What won't work is fairly unusual items and even worse is unusual items that isn't branded.
It's a shame actually, because eBay was a great concept and worked very well in the beginning. But their first big mistake was starting the 'buy it now' and unlimited duplicate items. It was all downhill from there. No quality buyer is going to wade through all that garbage to find the good stuff.
I am not ebay fan but found that kinda interesting, that you may create "ebay store" there and add your items including your ecommerce website header, links etc.