Ecommerce site and ebay store

Is it worth creating ebay store account connected to your ecomm?

[thetmz]

Hello again,

I got one question. I am not ebay fan but found that kinda interesting, that you may create "ebay store" there and add your items including your ecommerce website header, links etc.
So in that case it's a very good thing to increase your ecommerce site traffic from ebay? Do you see that useful? Correct me if I am wrong.

[majjk]

To me, ebay is a waste of time. I have tried the route suggested by you, but I shut it down after a few months as sales were virtually non-existing. Of course you may have some special product with little competition, in which case you may stand a chance. Otherwise I think that the competition is simply too fierce.

[thetmz]

Thanks for your input on that.
Yes - we are trying to focus on widgets that have unique value or are unique at all (not mass products). And it's rather hard to market unique things through AdWords. I thought I might use this route.

Well, according to you it's a waste of time and little money.
Have you used any automated ebay insertion tools from your cart or did that manually?

[majjk]

I used one of those ebay tools which makes adding products to ebay semi-automatic. I still had to enter the products one by one, but I didn't have to go through this time consuming process that your one-off seller has to endure.

You mention unique products... do keep in mind that people will only find your store/products if they search for them... and they search mainly for well known products. So branded items is ok and so is any commonly sold goods. What won't work is fairly unusual items and even worse is unusual items that isn't branded.

[dpd1]

Ditto on the waste of time for eBay. I realized it had become a wasteland when I posted one of our brand new unique products on there (worth $180 new) and some joker bid $1. Thanks but no thanks... I'll leave eBay for the people who are trying to sell brand-name knockoffs and liquidation sale stuff. It seems like the majority of eBay shoppers have a budget of about max $29.95... basically aiming at the late night infomercial crowd that will just buy anything cheap for the sake of buying something. I guess if you're product falls in that range... Go for it.

It's a shame actually, because eBay was a great concept and worked very well in the beginning. But their first big mistake was starting the 'buy it now' and unlimited duplicate items. It was all downhill from there. No quality buyer is going to wade through all that garbage to find the good stuff.

[Beagle]

I am not ebay fan but found that kinda interesting, that you may create "ebay store" there and add your items including your ecommerce website header, links etc.

I think if you read the info very carefully, you'll see that the ecommerce website header, links, etc., refer to your Ebay Store - not your "real" ecommerce website (that is, you can give your Ebay Store the appearance of an ecommerce website). In fact, as I read them, the rules forbid any promotion of - or even a mention of - your non-Ebay site through your Ebay Store. When starting a new site, I had the same thought you are: show a selection of items to the millions of Ebay shoppers in order to bring them to my own site. But reading the fine print stopped that idea.