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Amazon Checkout Launched

Competition for Paypal & Google

     
3:54 pm on Jul 29, 2008 (gmt 0)

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[payments.amazon.com...]

Checkout by Amazon is a complete ecommerce checkout solution that provides your customers with the same secure and trusted checkout experience available on Amazon.com today. It offers unique features including Amazon's 1-ClickŪ and tools for businesses to manage shipping charges, sales tax, promotions, and post-sale activities including refunds, cancellations, and chargebacks.

Checkout FAQs
[payments.amazon.com...]

[edited by: engine at 5:03 pm (utc) on July 29, 2008]
[edit reason] added FAQs and link to Amazon Checkout [/edit]

4:39 pm on July 29, 2008 (gmt 0)

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That's a very interesting payment option. But I have to ask if this will work with digital goods that are only provided for download.

I can also see a well placed 'Checkout with Amazon' button greatly increasing your legitimacy with customers if you have the right website layout and products.

[edited by: TowerOfPower at 4:40 pm (utc) on July 29, 2008]

5:04 pm on July 29, 2008 (gmt 0)

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Here is the answer to the digital goods question found at [payments.amazon.com...]

Digital goods transactions -- Yes

Update:

In the FAQ I found this...

What can I sell with Checkout by Amazon?

Checkout by Amazon may be used to sell physical goods only. You should review the Acceptable Use Policy for a list of prohibited items.

[edited by: TowerOfPower at 5:16 pm (utc) on July 29, 2008]

5:16 pm on July 29, 2008 (gmt 0)

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'Checkout with Amazon' button

I'm not too sure, to me it would give the impression that I am buying from Amazon via an affiliate's web site ?
5:23 pm on July 29, 2008 (gmt 0)

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I'd really like to know "where the sales data goes" and "who is able to access that data".

Ebay, Google check-out, Amazon . . Is there a "wall" - an unbreachable wall - between the service and other interests?

Wouldn't it be something if the aggregate ecommerce data was being exploited for some other profitable purpose?

Has anyone read the various "service agreements" and do they hint at whether your sales data may some day be used in a way that works against your interests? Say . . sales trends showing an item is getting hot . . and next thing you know Amazon, an Ebay "partner", whomever . . is having a "big sale"?

Such services will be viabile ONLY IF there are certain inviolate agreements connected to the sales data.

What is the status quo when it comes to the use of sales data?

[edited by: Webwork at 5:27 pm (utc) on July 29, 2008]

5:23 pm on July 29, 2008 (gmt 0)

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I'm not too sure, to me it would give the impression that I am buying from Amazon via an affiliate's web site ?

You could place it only on the order checkout page with your other payment options.

Or you can have it in combination with a paypal button and/or your regular 'buy now' [directly from site] button.

It won't work for every business type and website layout, but I was thinking it would have been great for my upcomming software product site. The 'physical goods only' part killed it. But I could always just email a d/l link to the customer and also send them a cd/dvd in the mail. It's just that 1) it's going to cost me to get a professional printed dvd + material and 2) create more work for myself. It might not be worth it.

[edited by: TowerOfPower at 5:30 pm (utc) on July 29, 2008]

5:57 pm on July 29, 2008 (gmt 0)

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Note the big gotcha:

Checkout by Amazon is currently available only for sellers in the United States.

You can ship overseas, but no overseas sellers.

8:06 pm on July 29, 2008 (gmt 0)

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>>>I'm not too sure, to me it would give the impression that I am buying from Amazon via an affiliate's web site?<<<

Agreed... I'm not too comfortable with that arrangement. It seems like you'd be throwing away some of your individuality. Not to mention... I'm an Amazon Associate, and their stuff has done by far the worst out of everything I've run on my sites... So I'm not even sure their name is as trusted as it once was. In my opinion, their sites have been getting a little sloppy in recent years... Way too many out of date and out of stock items.

11:46 pm on July 29, 2008 (gmt 0)

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>>Checkout by Amazon may be used to sell physical goods only.

Not so, check the service description. As with Paypal integration centre you may sell digital merchandise, but buyers have less protection.

8:21 am on July 30, 2008 (gmt 0)

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It seems like you'd be throwing away some of your individuality.

I think thats definitely a valid point, but I'd be quite glad to have this in my armoury. For some sites their individuality is their strength, but for other smaller retailers what you could call 'individuality' is actually just very bad usability!

I can see this possibly doing better than Google Checkout.

11:41 am on July 30, 2008 (gmt 0)

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The bottom line for me will be ease of implementation.

Can I set up a page with an Amazon Checkout payment option as fast and easy as I can set up a page with a PayPal payment button?

And there is the issue of access to those funds. If someone pays me via PayPal, I can immediately go to an ATM and withdraw the money or use my PayPal debit card to purchase something. No waiting. Can Amazon offer me access that easily or quickly?

FarmBoy

12:20 pm on July 30, 2008 (gmt 0)

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NY Times coverage [nytimes.com]

Finally a competitor to PayPal. Google Checkout didn't seem to phase PayPal too much.
Hopefully this will shake them all up and we win?

[edited by: amznVibe at 12:21 pm (utc) on July 30, 2008]

2:23 pm on July 30, 2008 (gmt 0)

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Can Amazon offer me access that easily or quickly?

I imagine the answer here, for the time being, is, "No!" Even with the highest level merchant account (I'll admit that I am new to Merchants@Amazon) there is a scheduled deposit date...they transfer the funds to an account at pre-set dates. Something tells me Checkout by Amazon will operate via timetable deposits, too. A nifty trick where they get to hold your cash and earn interest. I am sure that works out to be a nice, reliable revenue stream for Amazon.

7:29 am on Aug 1, 2008 (gmt 0)

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Sorry, I'll pass, and I'm a Amazon customer.

However, not everyone is...and they sell (or have 3rd party vendors) in virtually every industry, including mine.

I sell the customer - customer checkouts through Amazon - now Amazon can offer them tons of related products, killing my ability to sell to that customer in the future.

Uh...no thanks. - I see no reason to hand a 800 pound gorilla the stick to hit me in head with.

5:25 am on Aug 5, 2008 (gmt 0)

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Same here. This service will fail because Amazon is the WalMart of the internet. Small merchants just won't trust there sales data. Atleast Ebay and Google are not in the business of direct ecommerce. So there limited knowledge is not threat to us, but Amazon is THE competitor in all level. No point handing them the sales data
7:32 am on Aug 5, 2008 (gmt 0)

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It's hardly a competitor to PayPal if, a)it doesn't allow non-US sellers, and b) only permits physical goods.
8:49 am on Aug 5, 2008 (gmt 0)

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It's not a good idea and I doubt that it will take off. If Google cannot challenge Paypal then neither can Amazon. But then maybe they are not trying to challenge Paypal?

For all it's critics, Paypal is good at what it does and with such an enormous, established user base it will take a bit of shifting.

Here's my idea of a contender.

* It would be backed and associated with a respected bank or institution and preconceived as safe and secure.
* It would charge less commission than Paypal.
* It would provide easy access to funds.
* It would facilitate the sale of downloads.
* It would be easy to open an account.
* It would have no monthly commission or start up fees.

I am actually surprised that no major bank has thought of introducing such a service. The Royal Bank of Scotland's WorldDirect system goes some way towards this but it is expensive.

Incidentally the RBS Worldpay system is now offering WorldDirect along with Paypal. This association tells us that Paypal is now considered to be one of the most trusted solutions, even by major competitors like Worldpay.