Question regarding impact of indexed pages on ecommerce

How much will it impact revenue

[joetest]

Our current ecommerce platform has some serious SEO limitations. Since the URLs are unindexable for the most part (platform does not supports unique URLs) we only have about 10% of the pages of our site Indexed. We are switching to a new platform for many reasons, the SEO challenges are one of them. I am wondering if anyone has any imput on how much revenue lift I can expect once our entire webmass is indexable. Obviously, we will not get every single page indexed but if we go from 200 to 1200 it should have some measureable impact, does anyone have any idea how much?

Thanks

[sun818]

Indexability is just one of many factors. Do you have unique page titles and content per page? Once you know what search terms are used to reach your site, how often are these search terms used by humans? How competitive are these search terms? Trying to rank in top 3 for 20k search results will be much easier than trying to rank top 3 for 2 million.

[joetest]

We have a domain that has a great authority rank for the search terms that will be used to reach our site and all of our pages have unique titles and content. All of the basic SEO principles are in place our only real issue is that until recently since our URLs are truely dynamic (meaning they are all essentially the same) they have not been indexable.

[jsinger]

Obviously, we will not get every single page indexed

And why not? Every page of our commerce site is indexed. New pages are indexed within days. And sure it helps. No way for us to know for sure but we get some direct traffic for every item.

[pbradish]

For us, long tail product searches generate a ton of both visitors and sales.

You can index every single page!