Retention rate up 10%

...in a single move

[new_shoes]

We run a subscription based website and the first prognosis of a recent change shows that our retention rate* increased by a bit more than 10%.

All we did was change the trial subscription from 7 days to 3 days.

Anyone else got some retention-boosting tips they feel like sharing? The above experiment does beg the question: why not switch to 2 day trial membership? Any thoughts, guys?

NB: I define "retention rate" as the amount of people who sign up and get rebilled in a certain period. That's it, right?

[Corey Bryant]

With membership sites and the internet, 7 days is a lot of time. Reducing it to a couple of days, people tend to view it more like, well it is only 2 days, what do I have to lose? They take a test run to see if they like the site & if so, they tend to stick with it.

Another possible way to maintain it - is to use ACH. For some reason, membership sites that support ACH & those customers who use it tend to stay longer also. The downfall to this is that the check could be bad & you will not know for a couple of days. Most people want immediate access, so you have to draw the line somewhere

-Corey