Handling Customers and their Complaints

tips

[Habtom]

For the few months to come, I am planning to make the business more 'customer centered', and will review if everything on the site reflects what the customers want and adds any value to the whole experience. I do understand the target customers for each one of us might be different, and one which is successfully used in one market might not make a difference for the other.

How do you handle customer complaints?

Do you see it as a gift (anyone read the book: "a complaint is a gift")?

[BeeDeeDubbleU]

In my last place of employement we used to be told that problems were opportunities (to improve). So yes, a complaint could be sees as a gift.

Where so many companies go wrong is to treat complaints as some sort of insult or slur and support as a necessary evil.

[Staffa]

For years I followed "Customer is King"

but with my own addition "... but not Emperor"
and it worked well.