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Please recommend me which seals to be used
Hacker Safe, TRUSTe, BBB, and Trust Guard
I think Trust Guard seal give a multi package for all security,privacy and business verification. Shall people know it? Is it worth money?
What are other third party seals known very much?
it depends not only on the product sold, but also the country of customer, and even more variables within that - one test i did increased conversion rates significantly in one country, but decreased by slightly more in another.
see if you can get a trial and test it. but proper split test at the minimum.
BBB has always been a joke to me, online & off. It's very easy to manipulate their system and give off phony reviews to make someone look bad.
I know I do not look for any of these seals when I buy online. I just look for a shop that has what I want.
If I am unfamiliar with the site I use PayPal, so I do not have to worry about my credit card being stolen.
I spend a ton of time and money getting visitors to my websites and it really was frustrating seeing so many of them leave without buying. So, I figured that adding trust seals was worth testing.
I looked at all the trust seals before I decided to go with Trust Guard. Their multi seal package you referred to was affordable, their seals look great, and I've found their service to be very professional.
I have 2 websites and have done ab testing (three separate times) on both. The first time the results were so good I didn't believe them. So I ran the tests again. Then my partner didn't believe that I set everything up right so I ran them a third time. Now, I know with out a doubt that they work and I can't afford not to have them on my sites.
Here comes you customer - willing to purchase. But what is this: The site has a seal that says "hacker safe". Hackers? Until this moment the customer never thought about hackers... Right - someone could steal his personal information or his credit card number. So he reconsiders purchasing online and goes to the next B&M store.
Never put any ideas in your customers head. Most customers don't even think about security issues until you start putting those seals in front of their noses.
The cost of HS, at this point, seems like a small barrier of entry to prove you're legitimate and that you care. I don't think it shows you have something to hide since so many companies who don't really have anything to hide use it.
Also, sjtalk9, asked a question about specific companies, so I thought it would be appropriate and helpful to commented on my success with Trust Guards seals. Come on, aren't we here to learn, to help others avoid the same mistakes we've made?
By the way, I agree about Truste they their privacy seal is a great choice. FYI, Hacker Safe is currently being changed to McAfee Secure so website owners wont have to worry about having the word hacker on their site any more. That was a good move for McAfee.
At any rate, we recently added it to our site and using AB testing we have discovered a 23% increase in conversions. For us, it was worth the money. Your mileage may vary.
By you I can see some good seals option to boost my customers.
Now my website is up and I am using my payment gateway as Paypal. I know there is no need of SSL now as paypal will take care of it. But to create trust in custoers mind I have to sign up for a SSL.
I have now some options:
Comodo: Instant SSL, comes with Trustlogo
Trust Guard: Multi package seals
My budget is also less then $500.
Uptil now I was deciding InstantSSL from Comodo so that customers can see SSL from a good company and then Trust Guard Seals. But now I am confused by bwnbwn. As he has told me good options too.
So please guide me what seals to finalize and why? So that customers can trust my website and purchase items from it.
Or if you have any good option then tell me please. I will be thankful to you.
That's a good point.
I think of it this way...
A product with a price of $9.99 will sell at twice the rate compared to the same exact product at $10.00 on the same website. There is so much going on in the subconscious of the buyer that I cannot imagine a seal with the word 'hacker' in it doing anything positive for your conversions.
Your reason for this seems right on point to me. It *must* get the consumer thinking and worried. I'm sure this can also apply more so to certain types of sites and buyers out there.
If you do want seals, maybe think about putting them at the very bottom of the page, in the footer. I've seen plenty of sites doing this. Prominent seals, regardless of the type and words used, tend to draw the focus away from the buy and into the website layout.
I would love to see some real a/b testing results on this.
Something to consider also is to use other seals that use non-threatning words such as 'secure' or maybe 'authentic'.