Hosted Versus On-Site CC processing

credit card processing and conversion question

[EIA_Pete]

Hey there hi there ho there,

I have a client who currently sends credit card customers to authorize.net's payment gateway. The step between completing the order and making payment is where the biggest drop-off in the conversion funnel occurs, not surprisingly.

Does anyone have good info on how processing cards on-site with SSL payment page affects conversion versus using a pay pal or a payment gateway? Speaking from my own experience, as someone who's had credit card info stolen online, I'm less likely to bail if I can use pay pal or google checkout.

[Corey Bryant]

Keeping consistentcy through out the checkout process is vital to some markets. If he is noticing a drop off when the customers are re-directed - he should consider contacting a few companies to see if he can complete the sale over the telephone. And this will help him confirm it is the change in the checkout process or if it is a problem with the code / gateway.

The stats will be skewed unfortunately since there are usually changes in the marketing etc but I am sure that some of the websites that take polls might ask that question in a general sense.

It should only be the cost in the SSL cert and re-programming the cart to use the API to fix this solution.