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What button do you use? Buy it now. Add to cart etc etc.

     
2:58 pm on Apr 22, 2008 (gmt 0)

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Im currently using an ADD TO BASKET about 90x20

What are you using and how BIG is your button?

3:45 pm on Apr 22, 2008 (gmt 0)

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I had this dilemma ages ago! I too use 'Add to Basket' in a similar size to yours.

I was worried that 'Buy Now' would scare some customers into thinking that it was final and they couldn't buy anything else!

'Add to Basket' needs less commitment from the customer to click.

I think what's also important - maybe more so - is the colour of the button. The button must stand out in the design and not blend in. My site is mainly blue, so I've made my button yellow.

Jonathan

5:04 pm on Apr 22, 2008 (gmt 0)

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From what I have read, add to cart is the more commonly used phrase. Google 'addtocart' and you sould find an interesting article on it.
5:38 pm on Apr 22, 2008 (gmt 0)

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It also depends what part of the world you are selling to. In the UK, we have shopping trolleys, not carts!

Jonathan

5:45 pm on Apr 22, 2008 (gmt 0)

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Thats actually a very valid point there is also a different on the amazon .co.uk Vs the.com

Should we use trolley or cart hmmmmm....

5:59 pm on Apr 22, 2008 (gmt 0)

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We've gone thru this discussion about 6 times over the years including that long thread started by that woman who went on and on about the importance of big red buttons.

So I doubled the size of my "add to cart" buttons, made them red and much better looking. Copied and slightly improved a major retailer's button (Target's perhaps) that she loved... and saw absolutely no change in any metric.

Our button wasn't so bad to begin with. And I have seen a very few tiny bad ones on various sites. But in my opinion the button is a trivial element of ecommerce success, especially nowadays with most consumers knowing how web shopping works.

6:18 pm on Apr 22, 2008 (gmt 0)

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>>In the UK, we have shopping trolleys, not carts!

yes but the word cart is the defacto web standard.

OT..
i'm in the uk and of course in the uk the term delivery is standard not shipping - however i think that the internet has made the word shipping more normal, i get uk customers very often using the term shipping in emails to us.

8:36 pm on Apr 22, 2008 (gmt 0)

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I use a big red "Add to Cart" button on one site and a big orange one on the other.
3:15 pm on Apr 23, 2008 (gmt 0)

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>>In the UK, we have shopping trolleys, not carts!

yes but the word cart is the defacto web standard.

Yep, we have trolleys in Australia too, but carts on the web ;)