Forum Moderators: buckworks
I want to specifically target a product for a niche market. For example I want a separate landing page for the motorcycle, boating, auto, bicycle (etc.) markets each with a separate targeted landing page but all for the same product.
The individual landing page I can visualize, but once they get to the product description page in the store it gets a little fuzzy because if they clicked on "home" in the store it would have to go to one common page, I wouldn't be able to link back to each individual landing page.
I hope this isn't too confusing, basically I'm trying to sell 1 product that I want to separately target for different markets with unique landing pages and tie them all into 1 store.
If using PPC, a custom landing page should NOT send them to the product page. It should BE the product page because it's purpose is to sell the product.
Say I have one widget. And this widget is perfect for 10 different distinct sports. Even though there is only one product, I am going to market it 10 different ways, tailoring each ad copy specific to the sport.
Using OScommerce I'm not sure it's practical to have 10 different product pages (for the same product). So I was thinking of having separate landing pages that are unique, and maybe linking them to the same product page, or the same order now button. What do you think?
I think I'm going to create a couple killer landing pages and just use the checkout and account function of oscommerce/zen etc.
