Forum Moderators: buckworks
1. It took over a week to get my account setup/approved. Support is vague email responses with no personal attention.
2. Initial deposit is 150.00. I burned through roughly 150 clicks in two days which everything was on the electronics side at 1.00 a click.
3. Conversion rate was 1% and the single item purchased was a cheap watch we were discounting in our closeout section (which we now exclude from comparison sites due to low margin)
4. After the initial 150 ran out they mandate a 7 or 14 day funding so its either a deposit of 514 or 1100+ to re-activate our account.
Not a pleasant experience. They take up to 48-72 hours to active or de-activate listings and thus its impossible to market to best ROI since you would spend 1/3rd of your "wasted" funds before you could even make an adjustment and thats IF they process on time.
For a 550 million dollar company it felt like was dealing with a third tier network.
In comparison to other sites, we average 28-45% conversion rates with a daily spend of 25 to 45 dollars.
See ya later nextag. Live and learn. Perhaps your mileage may vary ;)
I had high hopes since they seem aligned with my market segment in how THEY advertise but obviously there focus is more google/ysm/adcenter arbitrage vs actual shopping leads. (IMHO)
Most of the stores on NexTag do not advertise directly with them, rather their listings are part of a package deal they purchase with a media company (dont remember their name) which has a very high initial payment like $5-10K and guarantees a certain amount of conversions in a certain time frame. This is why the same stuff and stores are on every comparison site. It sounded good on paper, but with that kind of money up front you are always taking a risk.
Focus is more google/ysm/adcenter arbitrage vs actual shopping lead
I have the same opinion, and about a couple of other large "shopping comparison" sites. More like large arbitrage graveyards. Very little actual work on their site, HUGE profits.
I had a phone conversation on Friday with one of these, because I point-and-blank told them the ROI from their traffic is nowhere to be found. Conversation evolved around US doing more work for THEM.
Also basically they want all of your conversions, and to steal your client's database via providing them with ability to do your customer's surveys. And apparently if you don't, the way they rank products you can't compete for their traffic.
So the faulty logic goes - "if you provide us with your customer's database, and your customers rank your store well, we'll sell you our arbitrage traffic".
However in our experience some of this traffic actually converts :) go figure
Hey Byron, what other paid product listing sites are you using with success?
TIA
Zuko
Only thing is, i wish ALL of these networks would allow you to base traffic on US based IPs only. Showing up on all of these systems as a fresh commerce system has increased fraud 10 fold. "hey look, a new merchant, lets try and rob 'em"
Yahoo has refunded clicks that i show led to fraud. Nextag has no policy as such and i haven't had enough data with shopzilla yet to make a sound decision.
