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Google and Amazon

Adsense revenue vs loss of customers?



2:19 pm on Mar 6, 2008 (gmt 0)

10+ Year Member

I was just thinking about the decision for Amazon to add sponsored links on their website from Google.

I know they have had them there for a long time but I was wondering how they calculated the loss of customers from losing them to clicking on advertiser links vs the actual revenue gained from Google.

I was considering adding sponsored links to my own ecommerce sites....


10:22 am on Mar 7, 2008 (gmt 0)

10+ Year Member

Anyone got any thoughts on this?


10:31 am on Mar 7, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Here is an old thread on this topic.

There are many different views.



10:31 am on Mar 7, 2008 (gmt 0)

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I am sure they test and test things like this...I know from having my AdWords ads appear on Amazon that they can rake in a fair amount of money.

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