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last year at the same time, we had $1500 in sales, and we have since added more products, lowered prices, and added free shipping.
we have a continuously updated sitemap on google, we use adwords, we use a combination of on the fly meta tags and regular meta tags.
we are in the first page of the keywords we want in google
we get about 3000 - 4000 unique visitors per month according to analytics.
we use a regular cc processor and paypal.
our page rank has been stuck at 2 for the past 4 years.
what could be causing the low sales?
Second, look at your competition- is it an industry or competitor issue?:
How do your products/prices compare to those of your competitors? What is happening with your competitors' sales?
Third: Do some basic analysis- is it an issue with your site?:
If you are using some sort of analytics, you should be able to see where your users are abandoing the checkout process- take a hard look at that/those page(s).
Even spammers must be having a tough time. The junk email we receive is off maybe 40% lately, which is nice. Much is due to less penny stock spam as the gov't has worked to crack down on that. But other spam is off substantially too.
We shut off AdWords for a few months and expected it to totally dry up, but the orders keep coming in - when people decide to buy. The traffic has dipped down only about 10%, so that's all good.
Maybe it's the economy. Or election year. Or the stars. Or some felines in Wichita cast a spell on the mortals. Who knows. :-)
My February was good compared to last year, but last year I got kicked out of Google when someone added parasitic domains to my site, so it's not a valid comparison. Nowadays it appears Google has figured out when this happens, and you don't even need to petition to get back in--just happened to someone I know.
I don't think it's simply that people are going to quit buying non-essentials. I think price comes into it. People will buy MORE non-essentials--if they are not expensive--simply for the experience of buying (the exertion of one's will or power) when lack of money keeps them from buying higher ticket items they might actually need.
Our corpprate sales have all but dried up. Most corporate clients are in deep expense reduction phases right now :(
If your have a good/bad month please include Traffic is up/same/down and general area of ecommerce you are in as some ares are hit harder than others.
I am in health supplements traffic is about the same to a little higher than last year online sales are slowing down and this is our suppose to be top months.
During ecomomic hardships it is usually the health supplements that take the first hit, but our brick and motor store is doing fine to very well. We are in an area of the US that is still growing and not affected as bad as say California with the economic slow down. Calif customers are our biggest online base and can explain why we are slowing down so much.