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February online sales have been very slow for us this year!

sales slowing down from last year

     
6:36 pm on Feb 19, 2008 (gmt 0)

5+ Year Member



we run an online store and have made < $200 in sales so far this month(Feb)

last year at the same time, we had $1500 in sales, and we have since added more products, lowered prices, and added free shipping.

we have a continuously updated sitemap on google, we use adwords, we use a combination of on the fly meta tags and regular meta tags.

we are in the first page of the keywords we want in google

we get about 3000 - 4000 unique visitors per month according to analytics.

we use a regular cc processor and paypal.

our page rank has been stuck at 2 for the past 4 years.

what could be causing the low sales?

6:45 pm on Feb 19, 2008 (gmt 0)

WebmasterWorld Administrator lifeinasia is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



First, look at your site's actual activity- is it a traffic issue?:
How does your overall traffic compare to last year? What about your traffic composition (real users vs. bots/spiders)? If you overall traffic is way down, then sales should fall accordingly. Or if traffic from Google has fallen dramatically, that may also affect sales.

Second, look at your competition- is it an industry or competitor issue?:
How do your products/prices compare to those of your competitors? What is happening with your competitors' sales?

Third: Do some basic analysis- is it an issue with your site?:
If you are using some sort of analytics, you should be able to see where your users are abandoing the checkout process- take a hard look at that/those page(s).

3:48 pm on Feb 20, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think all web activity has been down in recent months. Many (U.S.) publicly owned ecommerce stocks were doing dreadfully even before February.

Even spammers must be having a tough time. The junk email we receive is off maybe 40% lately, which is nice. Much is due to less penny stock spam as the gov't has worked to crack down on that. But other spam is off substantially too.

7:32 pm on Feb 20, 2008 (gmt 0)

WebmasterWorld Senior Member rocknbil is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Everyone's seen the dip, I think, on the web and off. It started in December for us. We're at about 75% of where we expected to be, based on the last three years of growth. Better than 10% I guess. :-)

We shut off AdWords for a few months and expected it to totally dry up, but the orders keep coming in - when people decide to buy. The traffic has dipped down only about 10%, so that's all good.

Maybe it's the economy. Or election year. Or the stars. Or some felines in Wichita cast a spell on the mortals. Who knows. :-)

8:22 pm on Feb 20, 2008 (gmt 0)

5+ Year Member



We see the same thing. February is our worst month so far.
Maybe it is because of tax season approaching...
12:47 pm on Feb 25, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Has been very slow. Hopefully the refunds will start flowing here soon :)
10:51 pm on Feb 25, 2008 (gmt 0)

10+ Year Member



February seems fairly normal here.
6:04 am on Feb 26, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We were slow the first week, but since then our Yahoo store is about 10% ahead of last year, with 4 days yet to go.
3:44 pm on Feb 28, 2008 (gmt 0)

5+ Year Member



What payment methods do you have on your site? Did you know that according to research that was done by CyberSource, merchants can convert as many as 20% more customers by offering them more payment options to choose from? Maybe it's worth looking into...
5:15 pm on Feb 28, 2008 (gmt 0)

5+ Year Member



Yup, the economy is stopping people from buying certain things to be sure, we are seeing it as well. It depends on what you sell, of course. People will still buy food and essentials, but if your business is in a non-essential market...you're in trouble these days. Bush just said we aren't heading for a recession...I wish he would pull his head out of his posterior! There is NO doubt people are in trouble right now, financially.
6:03 am on Mar 1, 2008 (gmt 0)

10+ Year Member



Let the Stimulus package begin already !
We've been quite fortunate and have managed to grow y/y...you must keep trying new ways to do what you do.. growth is possible by taking more of the ( diluted) market share...
10:16 am on Mar 1, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Welcome to the new world recession ;)
3:43 pm on Mar 2, 2008 (gmt 0)

5+ Year Member



I'm sure the recession is impacting online sales just as it is the B&M retailers. However, if you're not tracking key-metrics, you can't really do any serious analysis. You'd be just guessing ... ah, must be that dern recession. Or perhaps it's the price of gas, the price of tea, the dreaded man-bear-pig, etc.
5:14 pm on Mar 3, 2008 (gmt 0)

10+ Year Member



I've noticed a decline in sales also. No change in traffic.
5:38 am on Mar 19, 2008 (gmt 0)

5+ Year Member



hey guys just an update,

this is weird but, we disabled the cc module and left paypal as the sole cc processor and our sales kinda took off.

we are looking at adding the google checkout w/adwords thingy to see if we can get even more sales.

10:41 am on Mar 19, 2008 (gmt 0)



You switched only to PayPal and sales took off?

Are you an Ebay seller?

1:18 pm on Mar 19, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That's interesting, metalny. I have been thinking of putting up another site that is Paypal only. One bloodsucker at a time, ya know?

My February was good compared to last year, but last year I got kicked out of Google when someone added parasitic domains to my site, so it's not a valid comparison. Nowadays it appears Google has figured out when this happens, and you don't even need to petition to get back in--just happened to someone I know.

I don't think it's simply that people are going to quit buying non-essentials. I think price comes into it. People will buy MORE non-essentials--if they are not expensive--simply for the experience of buying (the exertion of one's will or power) when lack of money keeps them from buying higher ticket items they might actually need.

3:26 pm on Mar 19, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



sales are OK if you're offering the "Deal of the century" or happen to have hard to find products. Other then that, our "Staple" stuff we normally sold such as batteries, bulbs, lights and stuff like that has even plumetted.

Our corpprate sales have all but dried up. Most corporate clients are in deep expense reduction phases right now :(

6:23 am on Mar 20, 2008 (gmt 0)

10+ Year Member



Sale of the century...lol...we've managed to increase sales by offering a mini ebay "submit offer" button on our site...silly,but the extra 5% or so you offer really works...
9:54 am on Mar 20, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Best february ever.
1:03 pm on Mar 20, 2008 (gmt 0)

WebmasterWorld Senior Member bwnbwn is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Be nice to see if there is a common ground kinda hard to understand any trends with "best feb ever" "worst Feb ever"

If your have a good/bad month please include Traffic is up/same/down and general area of ecommerce you are in as some ares are hit harder than others.

I am in health supplements traffic is about the same to a little higher than last year online sales are slowing down and this is our suppose to be top months.

During ecomomic hardships it is usually the health supplements that take the first hit, but our brick and motor store is doing fine to very well. We are in an area of the US that is still growing and not affected as bad as say California with the economic slow down. Calif customers are our biggest online base and can explain why we are slowing down so much.

 

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