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Top Level Domains (TLDs) impact on sales

Do customers trust less well known tlds (i.e. .as, .ie, . us, etc.)?



7:09 pm on Feb 17, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Hello Everyone,

Does anyone can report any impact of a domain .TLD on sales they received?
Does DOMAIN.AS get signifficantly smaller trust than DOMAIN.COM or any other well-known TLD?



4:25 am on Feb 18, 2008 (gmt 0)

10+ Year Member

It is a fact of life that we do tend to have more faith in what we are familiar with. It makes sense, we are animals, wary of the unknown until it is proven. So a .Com is probably trusted more because it is familiar. Incidentally it is likely to be the extension that is most used in a particularly area/country. The constant repetition of the .Com or .co.uk or whatever (and it seems there is just one) in the mass media makes a particular extension the default or usual one.
We like usual its reassuring and hence trusted more. The next question then is, do they notice an extension anyway. I would say mostly yes, but others who may have changed their extension in an adwords campaign or where they could compare would know.

[edited by: Durham_e at 4:28 am (utc) on Feb. 18, 2008]


7:24 am on Feb 18, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Hi Durham_e,

Thank you for your reply. I agree with your point of view.
I am especially interested in posts from those who use non-standard tlds in their PPC campaigns.