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Of course, there are a few users who type the URL into a search engine instead. They get more misses than hits, mostly "did not match any documents". But on a couple of them recently, Google's results lead to an "adult" site - nothing to do with what we offer. We didn't realize that until we got calls about it.
I hate to drop the custom urls, because I think they are helpful for the majority of our visitors. Is there a better solution?
Put html copies of your marketing letters online somewhere, or add the alternative urls to your site map - anything as long as the url is displayed in text somewhere spiders can find it (but link them to the standard url to avoid dupe content issues).
I'll give the sitemap a try. This site didn't have one, because all pages are within two clicks of the homepage already. But it's definitely worth a shot, I hope it will get picked up quickly. Thanks!
The summary of the adult site in Google actually did list the pieces of the URL (www example com word), along with several others. Very random.