Ecommerce site for 1 product. Ideas?

[adamnichols45]

Any body got any ideas to share?

I have experience designing sites that have multiple products but now I need to design an eccomerce store/site that is only going to be selling 1 product.

I dont want the site to look to bare. Know a site thats doing that well. Please feel free to sticky me address or share your thoughts for everybody to see.

The product in it self is rather boring and for the construction industry.

Thanks :)

[prfb]

Hmmm...

- Testimonials from happy customers

- "Portfolio" with pictures of cool buildings where the product was used

- FAQ

- Articles about the problem the product addresses

- Pictures of attractive, happy-looking people using your product (I've seen this used to good effect in making a COMPOSTER website look more appealing)

- Technical specifications, maybe including a detailed whitepaper and any industry research papers that are relevant

- Press clippings

Just brainstorming. Best of luck!

[ambellina]

if the product is boring, you've got to find ways to make it not boring. definitely emphasize the features that make it a good product. Since it's the only thing you'll be selling, I would suggest writing a ton of information about it (usage, helpful tips, testimonials) and splitting it up across a few pages or sections of pages. You want to give the customer a lot of information, but without overwhelming them with a huge chunk of text.

[adamnichols45]

To give you an actual idea of the product it really is as dull as something as say a drill bit.

We will only be selling 1 product save size colour etc.

[lorax]

You don't need an ecommerce site per se - you need a landing page. A one page wonder that informs and sells. One click purchase.

[adamnichols45]

Thank you lorax.

The only problem I see with that idea is that this will be advertised on posters around town etc.

Do you think this would be sufficent?

[lorax]

I still think it would be fine. Is there an option to include a telephone #?

FYI - when I did this for a client on a consumable product, we increased sales by over 300%. The lack of any hyperlinks except the form submission button shortens the sales funnel to it's absolute minimum. As long as the product isn't highly technical or a huge $$ purchase price, this format should work great.

[adamnichols45]

Lorax this sounds perfect.

The product in question acually is bought in quantitys.

The average sale price will be around £10 / £15

The item is not technical at all and the end customers know exactly what they are buying

The only issue is the quality for new customers. The price is around 75% of the choice I think and I also use this product on a daily basis. (Im one of the customers of the product)

i can sell cheaper and offer a better product :)

[MWpro]

You don't need an ecommerce site per se - you need a landing page. A one page wonder that informs and sells. One click purchase.

I disagree. One page sales sites look way too much like a scam.

If you can write 5 pages of short descriptive content with pictures of your product and "buy now" button links on every page that go to the purchase page, you will look way more professional and will sell more.

[Micbsv]

One product site is a great opportunity!

You start with one product, put detailed description with thumbnails and links to bigger images and add a section with multiple pages related to the product. If it technical stuff you can publish the whole manual on-line (check the copyright though), if not - add some articles about the product.

Also add the "Buy" page and other general like Support, Warranty, License, About, you name it. It needs to look as a real web-site, not a one-page-scum-full-of-yellow-marked-crap. You need real customers who will love your product, may come back for some info and recommends your site to others.

What you get with time - you will be in a narrow niche with the web-site that Google absolutely loves and customers spread some rumors on blogs, forums, etc.

Next step - get the idea what else you can suggest for the customers who come to your site and go away because they are not satisfied with some features of your product.

The goal is - every one who comes to your site has to go out with a purchase. Carefully try other products, check and analyze - you've got the idea.

Good luck!

[lorax]

>> One page sales sites look way too much like a scam.

I suppose it depends upon the product. If it were a discount supplement I'd have to agree with you. But if the landing page is done cleanly without a lot of marketing hype, then it's just as good if not better than a full site. See the landing page research done by MarketingSherpa.

[roxyyo]

Hi Adam,

I have a couple ideas:

Is there anything you can cross-sell with this item? Add those products and create "bundles" - so now you have multiple SKUs and can boost average order value.

Do you have an affiliate program? You can leverage other people in the industry, or bloggers in your industry to drive sales to you.

It's fine to have one product to sell, but as was mentioned before - have an about us, shipping detail page, any supplemental guides or information you can etc.

[rajivlodha]

one page?

Product Name
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Tag Lines
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Paypal Button
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Images
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Feedbacks / Clients
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Tag Lines
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Product Details
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More Details
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Tag Lines
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Paypal Button