Forum Moderators: buckworks
Reasons:
1. Our partners/suppliers did not want to share the costs as in previous years
2. Everyone in my company hates organising fairs ;)
3. Although the quality of visitors and the quality of contact is not comparable, in one day I now get six times the number of visitors on my site that I would otherwise have had during the whole one week fair. The amount of serious leads requiring quotations resulting from the fair is about twice as much as I would have had during the same week from Internet.
I am now looking at ways to attract visitors of the trade fair towards my site and was hoping people here might have interesting ideas.
1. Handing out post-cards with: Visit our booth at www.mycompany.com. and offering a certain amount of bottles of champagne to every umpteenth visitor.
2. Taking a picture of the license number of visitor's cars and offering something free to the lucky one checking if the photo from his car is on our site. (after advertising this on a postcard put under the wind-screen wiper).
3. Buying the email addresses of visitors of the previous fair and bombing them.(I already did this with little effect).
4. Plain old magazine adverts with something enticing to lure them to the site
etc.. any ideas? Our sector supplies rather boring machinery to the industry in general.
Free gin-tonics from me at the Pubconference for all good suggestions..
[edited by: vitaplease at 3:30 pm (utc) on July 17, 2002]
Don't be silly amoore. You use smoke writting ;).
I find that the best way to get people to you if it is relevant to everyday people is to hand out flyers at major train stations. However, I don't know if your in the UK.
Chris.
On the downside, the target was penny pinching and not a good demographic. I've since changed my efforts to a more reasonable demographic.
Don't buy an email list. People hate spam.
Are there speaking engagements you can take part in? Do you always carry business cards?
Most people collect a reem of paper at fairs and need somewhere to store it... get your carrier bag in their hands first!
Looking forward to the G and T ;)
This will at least get your propoganda in their hands.. We hired a couple of models for the last trade show that we did.. Not one man turned down the flyer they were handing out :)
I think your idea is best. In fact I still have one of those bags shouting its company name hanging around in the office of a previous trade show ..
So with 20-25.000 visitors over four days at two entrances that would mean at least four of seth_wilde's models (I guess 90% of visitors male).
With a 10% visitor to hand-out ratio that would mean 2.500 carrier bags at 2 dollars each...plus the model costs (maybe I should participate anyway);)..
I guess posting the girls too near the entrance will get them removed by the organisation though..
Should be great fun seeing your own company name all over your competitor's booths.
May the gin-tonic flow to you all.
TSO - Trade Show Optimisation
I think your idea is best. In fact I still have one of those bags shouting its company name hanging around in the office of a previous trade show ..
The question is, have you ever visited the web site for that company?
I'm sure many of us have propganda laying around our office that we picked up from a trade show or a conference. How many of us have actually gone to a web site as a results of looking at a logo on a pen or a duffle bag? That's what vitaplease is really interested in.
Personally, I don't think I've ever done that...
