Organic vs PPC

Which has a conversion to sales ratio.

[lgn1]

Now that Overture and Adwords have sales conversion tracking, we can easily compare sales conversion ratios.

I have noticed that PPC leads was converting to sales at 0.78% and Organic was converting at 1.8%.

Im a little surprized, as I expected the PPC customers to be better qualified.

I serve a consumer goods niche market for reference.

I just wondering, if a lot of customers was clearing cookies, and messing up the conversion stats on the PPC results.

[Wlauzon]

One thing I found out just by accident that by adding in "free" as a negative keyword our conversion rate went up about 25%.