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Out of Stock = Popular!

         

Tonearm

6:44 pm on Dec 7, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Does anyone else get the feeling that customers tend to gravitate toward out of stock items? Over and over I'll stock up on an item because it's popular and once it's in stock nobody is interested.

LifeinAsia

6:52 pm on Dec 7, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



If nobody's ordering, mark it as "Out of Stock- have us contact you when it arrives" and get the customer's information. Then contact them and let them know their timing was perfect- you just had a new shipment delivered!

Or possibly better- "Signup for the waiting list." Then it sounds like there's even more demand for it, so they'd better hurry up and signup now.

[edited by: LifeinAsia at 7:11 pm (utc) on Dec. 7, 2007]

Habtom

6:59 pm on Dec 7, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



LifeinAsia, that is good.

Good enough to keep me smile for a solid one minute :)

[edited by: Habtom at 6:59 pm (utc) on Dec. 7, 2007]

ByronM

7:12 pm on Dec 7, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



As long as it isn't a discontinued item, why not do a pre-order with an ETA.

rocknbil

7:36 pm on Dec 7, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Does anyone else get the feeling that customers tend to gravitate toward out of stock items?

Absolutely! Or that they are all on the same wavelength . . . . there is this one widget we've had since the site opening over two years ago, a beautiful item, better priced than any of our competitors, good pictures, it just sat. Last month we got orders for two of them out of the blue, so we got some extras to keep them in stock. Because we HAVE them, they'll probably sit there for another two years!

As long as it isn't a discontinued item, why not do a pre-order with an ETA.

We do exactly this, no one reads it. They often just order it, and on checkout we tell them it's out of stock and give them the option to choose: send the in-stock items immediately, hold the order until they all come in, or remove out-of-stock items from the order, with the same "how long until this comes in?" link next to it. They simply cannot check out without getting past this page. We still get next-day calls, "is it in yet?"

Signup for the waiting list

Given the previous info about customers, I wonder if this might be a new addition to the "dangerous words" list. :-)

pageoneresults

7:49 pm on Dec 7, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Over and over I'll stock up on an item because it's popular and once it's in stock nobody is interested.

Isn't there some Universal Law that covers this? Or at least a Murphy's Law? ;)

HRoth

12:54 pm on Dec 8, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I haven't noticed that people see Out of Stock and want it more then, but I take off the Add to Cart button and insert "Temporarily out of stock - click here to be notified when it comes in" with a email popup where the subject is the name of the item. Lots of people sign up to be notified, and although usually by the time the thing comes in maybe only 10% of them actually buy it, it's still nice to get that little wave of buying. And I do notice that people usually buy a few other things as well.

It does seem like there are some things that sit around for years and then all the sudden people want it like mad. You sell it all, buy more feeling real hopeful, but once again it just sits and gathers dust. One of the mysteries of retail.