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Behind the pitched Cyber Monday battle of online retailers is the battle of the payment systems. Both Google Checkout and eBay’s PayPal unveiled generous promotions today to increase their share of holiday spending.
Last year, Google spent heavily on a promotion that offered users as much as $20 off every $50 they spent. Industry executives say Google’s system quickly accounted for more than 10 percent of transactions at sites that offered the deals, but its share fell sharply as soon as the discounts were withdrawn.
Google Checkout & PayPal Battle to Lure Holiday Buyers [bits.blogs.nytimes.com]
Are you tempted? Is it going to benefit your site?
I do very much like Checkout. I've been using it myself as a merchant and have recently setup a customer website with Google Checkout a couple of days ago. The public seem to be happy enough because nearly £300 in sales poured in as soon as they were open for business.
Go Google Checkout!
I offer google checkout as an option but i certainly wouldn't push it. There is a reason the service is cheap and whether or not they succeed depends entirely upon them adding in the features RETAILERS need by the time they DO start charging full rates.