What is your cart abandonment rate

[gameinfinity]

I am wondering what is the industrial averge on this measurement. Right now the abandonment rate of my site is about 70 percent. It is so sick seeing those paid traffic doesn't convert.

[ByronM]

I'd say the majority of abandoned carts are because of Shipping or figuring out taxes. If you can include that on your product page it may help your cart abandonment

[Volusion]

Figures on cart abandonment vary greatly according to all sorts of studies. I've even heard as high as 95%. Shipping is a big factor.

[edited by: lorax at 1:10 am (utc) on Oct. 13, 2007]
[edit reason] removed self-promo [/edit]

[mdean]

Honestly, I think sometimes people just hit the "View Cart" button just to see what it looks like...sometimes just playing around. I know I've done it. If the calculation is how many times the shopping cart is viewed as opposed to actual buys...I don't think it's a realistic measurement.

[jsinger]

Merely viewing the cart doesn't start the abandonment clock. Cart abandonment occurs when an item is put in the cart and isn't purchased during SOME period (an hour? a month?). The measurement is far from precise.

A few of our biggest SALES actually show up as abandoned carts. That's when customers use the cart as a shopping list for a telephone or fax purchase.

Cart abandonment gets discussed here every few months, though less often than years ago. If you're making a profit onine, as opposed to giving things away, you're always going to have lots of abandonment.

Far more than half our carts are abandoned.

[Essex_boy]

One way I found to reduce this was to use a payment processors cart and not a third party one, fewer steps me thinks.

[Volusion]

You can also help reduce cart abandonment by using a one-page checkout as well as not making your customer register before buying from you.

[Essex_boy]

I read somewhere that one page checkouts increase the dropout rate, mainly I suspect thats due to customers being primed to accept a 2 page and a one page looks dubious.

[roxyyo]

Depends on the keyword referral too. Some broad keywords indicate someone's really early in the purchase decision, whereas a very specific keyword is closer to conversion. Example: "rubber ducks" vs. "elvis celebriduck"

You can expect conversion rates to vary depending on what they are, and how differentiated your products are from others.

[pbradish]

My main has a 75% - 80% abandonment rate.