Adwords PPC for E-Commerce Websites

[chindofoo]

If you sell widgets on your e-commerce store and would like to bid for the keyword 'widgets' (and all the variations of the keyword ofcourse), is it a good idea to put the word 'buy' or 'shop' in front of every single keyword, which would triple the amount of keywords in the database? I haven't check on actual stats yet but if you think about it, the word 'buy' or 'shop' in the keyword phrase should increase the CTR and conversions for that ad since you are a webstore selling the widgets.

[CernyM]

I looked through our search term database for the last couple of years. "Buy" appeared in the search phrase about 0.14% of the time.

Your products may be different, but I don't know that I'd spend a lot of effort trying to carve that specific word out.

[chindofoo]

I see, so what you're saying is that its better to focus time and effort on other more important matters.

[CernyM]

If you aren't tracking the actual search terms used by people visiting your site, you should be.

Once you build up a little history, you can look through the keywords and see if there are some that you get enough traffic on to segment out.

You'll also want to pay even closer attention to potential negative keywords and perhaps some broad matches which might lead to entirely new keyword approaches.

I would start generic and only get specific once you've got data.