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How to export to US

huge shipping costs

         

Oliver Henniges

8:37 am on Sep 15, 2007 (gmt 0)

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Last week we received our first order from the US, our company is in Germany. Our average order volume for those product lines, which I suggest might sell really good in the US, lies between 50 to 200 Euros. However: weight is an important factor (8 to 25 kg per package).

I told the customer about the huge traffic fees, which I took from my UPS list. Although I think we have a considerable volume over here with UPS meanwhile, he said he'd prefer to do it with the FedEx account of the company he was working for (it was a b2c order basically). The official UPS lists start with more than 80 Euros for a package of 1 Kg up to almost 400 Euros for a package of 100 Kg. I am not allowed to talk about our discounts, but even if I'd get 50% that would be far too much.

I really do believe that we have some quite interesting products to sell worldwide. But if traffic fees double the costs, most customers are not willing to order. I might design some extra pages specifically in English or even an extra website for these products with different prices containing some of the shipping costs, but this would only be a workaround, not very satisfying.

What can I expect negotiating these shipping costs with UPS or any other service? (Don't forget that growth of those exports might be very very slow, so I can't promise anything). Does it make sense to seek contact to an established importer and tell him about the chances that lie in some specific product lines? What if this importer after a few months seeks for another, cheaper supplier?

Time doesn't really play an important role, but I have no idea whether "shipping" might be cheaper than "aeroplaning." I am not going to send containers full of stuff, just packages.

How did you get your first foot into the global markets?

Rugles

5:46 pm on Sep 17, 2007 (gmt 0)

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If you are in Germany, the home of DHL. Maybe you should contact them for rates.

miaoux

1:46 am on Sep 18, 2007 (gmt 0)

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Ask to speak to representatives from each of the courier companies. You should get some that are helpful.

Depending on your volume/transaction value, you would realistically be able to get up to about 60 - 70% discount on the guide prices for some carriers.

Oliver Henniges

7:48 am on Sep 18, 2007 (gmt 0)

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Thx for your help so far.

> If you are in Germany, the home of DHL. Maybe you should contact them for rates.

I'm afraid it doesn't makes sense yet to dilute discounts by spreading to two services.

> you would realistically be able to get up to about 60 - 70% discount

Yes, maybe. But even 60 % discounts would mean that for an average package of 20 kg with maybe 250 Euros order volume, my customer would have to pay about 100 - 130 Euros shipping costs. And I don't get 60 % yet. How would you present these facts to your customers?

Perhaps I should just keep it in the back of my mind until we really receive those 60-70% by simply growing with our inner-European volume. There are a number of other problems to solve (invoice translations, specific export forms etc, payment), so I might probably just do some minor things in order to prepare to start with this project in two years or so.

topr8

9:22 am on Sep 18, 2007 (gmt 0)

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depending on your product, your customer will probably have import duty costs as well?

Oliver Henniges

7:54 pm on Sep 18, 2007 (gmt 0)

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Yeah, at least import tax, I assume.

Syzygy

9:36 pm on Sep 18, 2007 (gmt 0)

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I'm afraid it doesn't makes sense yet to dilute discounts by spreading to two services.

Yes it does. Dividing business between two suppliers is a standard tactic used to keep both external parties on their toes.

The implied "threat" is that if one lets you down so the other will benefit. This works both ways, of course. On top of that, each supplier will be aware that you have the potential to double your business with them. Again, the implied scenario is that if they prove efficient and cost effective, you'll increase your business with them by 100%!

Of course, what happens in reality is that both parties never quite do enough to warrant you giving them all of your business...

If you have sufficient volume of trade they will be keen to negotiate. So it's down to you to gain - and maintain - the advantage.

Syzygy

bw3ttt

11:21 pm on Sep 20, 2007 (gmt 0)

10+ Year Member



Buying things from Europe is a horrible waste of money... You get killed on the currency conversion rate, you have to pay import taxes and the shipping rates are obscene..

You might ship in bulk by sea and redistribute the products through a partner in America.. Otherwise selling German items to Americans is not a plan that is likely to succeed due to the additional costs involved.

We can already get all kinds of dirt cheap stuff through Mexico without paying taxes due to NAFTA and the shipping is about $5..

Oliver Henniges

10:55 pm on Sep 22, 2007 (gmt 0)

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Syzygy, yes beyond a certain volume you are certainly right, but don't forget that this also implies to implement two pieces of software with all interface to the internal warehouse management, and also schooling my employees on these tools. That is a huge effort.

You might ship in bulk by sea and redistribute the products through a partner in America.

Yes, as I said this is an alternative option. Any ideas on what to do in order to actively seek such contacts?

What about trust, insofar as I'd like to make sure this partner doesn't simply pick up my ideas and my product knowlegde, and skips me out as soon as possible? Perhaps this is simply a matter of personal relationship and having a glass of beer together. Another reason to sign up for Las Vegas pub con one day, maybe.

bw3ttt

11:06 pm on Sep 22, 2007 (gmt 0)

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If the situation were reversed I would send an employee or myself to Germany and work it from there..

It would be a major pain, but you can't ignore the biggest consumer market and there's no getting around the shipping rates problem..

I think you are allowed to stay here for one year without a visa, but I can't imagine the government would turn you down for a visa if you needed one unless you have an extensive criminal record..

gpilling

11:44 pm on Sep 23, 2007 (gmt 0)

10+ Year Member



Search for "less than container load" and you will find some companies that can put your products in a container. I have a friend that ships from Asia to the US for $250 per cubic meter, if I recall correctly.

jpman

2:12 am on Sep 24, 2007 (gmt 0)

10+ Year Member



I ship quite a bit to the US using LCL--less container loads. Talk to your local freight company. I think Schenker of Germany bought bax global in the US and Seino Japan. These three make one of the biggest groups. Just make sure you get all costs up front. There are many fixed costs involved with LCL shipments and you have to pay for all the contingent/sudden costs as well. You will see many things there at cost at cost at cost. Make sure you get all the details for that "at cost things". One of them is customs inspection. If the customs check the products, there is a fee for that.... about $100 in Japan. If the customs check your container load in the US, then there is no customs inspection fee but they got the storage charges which are an absolute non sense. My customer told me last week that they slapped a customs storage charge of $1800. After lots of fights with them, he was able to reduce it by only $300. $1500 is still a lot of money for a 3-5 days storage. The total volume of the shipment was about 20 cubic meters.

My only advice would be to do your homework before you get into LCLs.

Oliver Henniges

6:39 pm on Sep 24, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thxalot guys, quite some additional options. Actually, I'm not in a hurry with all this, but indeed the US ist the most interesting consumer market, so why not do some homework.

I'll ask the UPS-guy about LCL next time.

jecasc

8:14 am on Sep 29, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We are shipping with DHL from Germany (tariff "DHL Businesspaket International", weight limit 31 kg) and have found them to be the cheapest by far internationally. If I were you I'd call DHL tell them what you are expecting to ship annually and ask them for the price.

derekwong28

11:43 am on Sep 29, 2007 (gmt 0)

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I know a few vendors who are in a similar situation with products that are quite heavy e.g. digital camcorders and gas-powered radio control helicopters.

They would ship a conignment of the products to the US and then use a fulfilment house to fulfil their orders. Obviously this is quite complicated and you have to work out your costs carefully.

supernova

9:21 pm on Sep 30, 2007 (gmt 0)

10+ Year Member



You may consider hiring professional warehouse/distribution services in the united states. They would receive and shelf your products (LCL) and pick/pack/ship for you. They all have standard fee schedule.

Or you may register an LLC company in the united state, send someone here with an L-1 visa, to start your own distribution center.