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1) Customer service
2) Somebody to manage products (stores with 1000s of products)
3) Somebody in charge of advertising/marketing
Those are just a few things that pop into my head right away. So do you have any employees, and what do they do?
Couple of years in and doing moderate business? You plus one.
Up and running good and strong? You plus two.
Every one has to multi task. Unless your real large you cant have a bunch of
guys with just one job title.
Check out Plenty of Fish or Craig's List. Very skinny help wise.
Remember salaries can eat up a lot of profit!...KF
Zero W-2 employees.
Six 1099 contractors that work from home.
Manufacturing in China. Warehousing/Logistics via fulfillment centers on east/west coast. Bookeeping, accounting, tax reporting via a dedicated Quickbooks service outfit. Linkers/Marketers work from home. Data input works from home. I work from home.
If it can't be outsourced, it doesn't need to be done.
As long as you can possibly stand it, keep your employee numbers as close to zero as possible. Payroll will absolutely drain you especially if you have a period of slow income because your payroll is typically constant.
If you need help, consider sub contracting some of the work (or all of it) which will help you keep dependants to a minimum.
Along the same lines, I'm in the middle of reading a book called "The 4-Hour Work Week" that really pushes sub-contracting and outsourcing. You should check it out, it may be what you are looking for.