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Email list management

   
3:09 am on Sep 7, 2007 (gmt 0)

5+ Year Member



I have an email list of about 75000 subscribers to a newsletter. I periodically send an email to these subscribers promoting special offers, etc. The service I've been using to broadcast the emails has become too pricey so I'm looking to change and I'm overwhelmed with the choices. Any suggestions?
3:56 am on Sep 7, 2007 (gmt 0)

WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Hello Limozine, Welcome to WebmasterWorld!

I usually recommend Constant Contact. I've been using them for years without fail.

I would like to mention that Constant Contact are fairly strict with their services so if your list is not Opt-In, don't even think about signing up. They'll "can you" if you violate their terms of service.

8:57 pm on Sep 10, 2007 (gmt 0)

5+ Year Member



Yes, Constant Contact is very good. They ARE pricey, though. Anybody know of a less expensive service?
2:49 pm on Sep 11, 2007 (gmt 0)

10+ Year Member



You could try Dada Mail, and do it all in house. That's what I do.

[edited by: lorax at 3:12 pm (utc) on Sep. 11, 2007]
[edit reason] removed url [/edit]

4:37 pm on Sep 12, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Seriously, do it in-house. It's free in a manner of speaking.
4:49 pm on Sep 12, 2007 (gmt 0)

WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member



It's free in a manner of speaking.

You are correct. But, there are some associated risks that you need to prepare for when sending from your domain.

If you are going to do this in-house, it is suggested that you research the various laws that apply to email lists, particularly the CAN-SPAM law. Every single email you send out should have certain elements as part of that law.

The biggest risk you'll face is being reported for spam. Once people start reporting you, things get a bit more difficult to manage as you will now be chasing the blacklists to get your domain removed.

With 75,000 Subscribers, your rate of spam reports will be enough to cause potential issues if you do this in-house. Just a word of caution...

5:52 pm on Sep 12, 2007 (gmt 0)

10+ Year Member



aweber is much cheaper than constant contact! Check them out! They usually get good reviews! They are an autoresponder, but you can also use them for regular newsletters.
7:06 pm on Sep 12, 2007 (gmt 0)

10+ Year Member



I just started working for a new company that was paying about $1,500 a month to send a mailing of only 5k subscribers.

Expense is relative..... Constant Contact has always been a good bet.

3:17 pm on Sep 13, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



pageoneresults,

That's a good point. How can I check on my "blacklist status"?

3:25 pm on Sep 13, 2007 (gmt 0)

WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member



How can I check on my "blacklist status"?

Habeas offers a free online tool. There are others too. Just do a search for "check blacklist status".

3:26 pm on Sep 13, 2007 (gmt 0)
3:29 pm on Sep 13, 2007 (gmt 0)

WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member



How can I check on my "blacklist status"?

That is what is referred to as "reactive" email marketing. ;)

What you should really be doing before even attempting to send from your domain is making sure that your DNS is in order. A few hiccups in your DNS settings and your mail is apt to get filtered to Bulk/Junk.

9:45 pm on Sep 21, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How should my DNS be configured? I have this in everydns.net:

Host Type Value MX TTL
example.com A 12.34.56.78 3600
example.com MX example.com 1 3600
www.example.com CNAME example.com 3600

Does that look alright?