Forum Moderators: buckworks
does their presence or absence affect sales?
And if it's a site I'm not familiar with, I'll probably click the link to verify the certificate.
However, I go back and forth as to whether I consider sites with a VeriSign cert as being so stupid for spending so much money, or sites with a non-VeriSign cert as being so cheap. (And for the record, I am in the "so stupid" category for my sites. :) )
I also believe that it should be a top level cert such as verisign or thawte.
<added>technically speaking adding https does slow down the communication between your server and the user, but it won't be significant unless you have very high volumes of traffic. At which point I would hope you make enough for a dedicated server and ssl accelerator.
I found a website that dosen't use a secure certificate when you enter your personal information or credit card numbers with cvv, but has an image lock on the page not in the browser to make it seem secure.
I tried 4 here in the office to see if any would see the issue not one looked in the browser for the secure certificate not one looked for the secure https.
A couple assumed it was because the could see a lock image a couple didn't even have a clue what to look for.
I think we give to much credit to the public really understanding what is secure and what isn't.
I wouldn't do it without one but from what I see it may or may not have make any difference.
They may not know what an SSL is but I'll bet most of them have been trained to look for that little lock symbol in IE. I don't profess my belief to be fact so I encourage you to test it. Get 10 or 20 people you know to perform an experiment to see if they know enough to check for security!
Also consider the market sector. If you're selling to little old ladies then perhaps you can get away with it but if you're selling to the techno crowd I'd bet dollars to donuts they'll notice if there isn't an SSL installed.
looking at 90 bucks a year for a certificate this really is a no brainer so to answer your question amythepoet to what I would do is
Get a certifiate and keep your business as secure as possible.
They may not know what an SSL is but I'll bet most of them have been trained to look for that little lock symbol in IE.
lorax in case you missed bwnbwn's comment,
I found a website that dosen't use a secure certificate when you enter your personal information or credit card numbers with cvv, but has an image lock on the page not in the browser to make it seem secure.
This is just rude and appalling, and insults the intelligence of the buying public. :-(
On further investigation it gets even worse - I found a site that does have an SSL cert, but the form submits credit card info to a non-secure server-shared version of a mailto script!
Really it boils down to education I guess, you would think that when someone's entering information involving their money they would be more careful. Quie often when CC info or other sensitive information gets stolen, people can't even recall exactly what they did.