What is the best tool to track email newsletter?

[soggybrain]

Hi There,

I will be doing email newsletter for about 3k-5k customers. I havent done it before and wondering what tool would be best to track the leads and conversion.

p/s: anyone heard of Fusestats? are they better than analytics?

thanks

[coopster]

Most tracking systems send along an image and/or a link that have a specific identifier when "phoning home" to your server. Here you can tell if the email arrived and was opened if the HTML image is launched in the email client.

[overtheblock]

yes...tracking pixel is great.

also for links tag them with your analytics value pair parameter ala google analytics to track conversions.

your email vendor should also show you hoe many delivered, opens and clicks you get.