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Forum Moderators: buckworks
We've tried doing discounts for different groups, but it's just too much of a hassle. Once people see you're offering a discount to one "special group", everyone thinks they deserve a discount for one reason or another.
* Military - "Don't you want to support the troups?"
* Teachers - "Don't you have any kind of special teacher discounts?"
* Large corporations - "Don't you have any kind of quantity discounts?"
* Small companies - "We're just starting off...."
* Cheapskates - "Don't you have any current promotions?"
....and the list goes on.
In the end, we ended up implementing quantity discounts at several different levels - eg 10, 25, 100, etc - the bigger the quantity, the bigger the discount.
Ever since quantity discounts were implemented, these requests have all but vanished - the only time we get contacted regarding "special pricing" is if individuals want to make sure they are set up as tax-exempt.
How about instead of a discount on this purchase, include for parents who purchase this now a discount certificate to use on their next purchase.
However, what I would do if I were you would be to make one widget discounted for parents and another widget discounted for non-parents. That way people don't feel slighted and you get more happy customers. I know I get annoyed when I see certain groups getting discounts and I don't get one.
If you are worried, then request the name of the eligible child and put a statement to the effect that "we reserve the right to verify this claim". That would probably tip the balance for most people. If you really are suspicious about an order, then just phone them up and check - if you ask for $childname's mother I suspect you will trip most people up!
So, any way you can think of to verify someone is a parent can be gotten around unless you have physical contact. Sure you could require a child's birth certificate, but then you also need a copy of the so called parent's picture id and then you need to see them to verify that it is indeed their ID.