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24A. Add as many credibility seals as you can.
Privacy: TRUSTe Web Privacy Seal
Security: VeriSign Secured Seal
Return Policy: Return Policy Agreement Seal
Reliability: BBBOnline Reliability seal
My guess is the guy who posted the above is a seller of some of those (probably the most obscure one).
Most high volume sites that I know don't have ANY cheesy seals. This subject has come up here every four months for the past 5 years. Some sellers like 'em, many don't.
I may not agree with the specifics of using "seals" but I do agree with what I believe to be the sentiment - that you and your store are anonymous until you show the visitor your true colors.
Credibility can be shown through such programs but I think most of us would agree on their worth to someone who knows how easy it is to obtain one. But giving your website a personality and using visual cues to establish that you are a credible business (for starters: name, address and phone number) can go a long way to establishing your credibility.
1. You find a great dropshipper - An actual wholesaler, whos expanding into new fields. Good quality, good prices, fast delivery times. Your business thrives your reputation grows. You decide to outsource customer service and have a fully automated business making sure you keep up to date and just fill in your Tax return.
2. You find a dropshipper - probably a retailer offering goods at a discount. The goods are poor and the delivery is worse. you soon find your name slandered on forums and shopping comparison ratings. Within months the site is in trouble and you are soon gone.
I have seen examples of both of these in fields related to mine. I would quite like to rely solely on a dropshipper, BUT the only relieable one I have does not keep a wide enough range of stock and I would miss packing my parcels.
Dropshipping can work, but you have to be smart.