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Site built by programmer vs customized solution?

         

wildeyedundine

6:25 am on Jun 20, 2007 (gmt 0)

10+ Year Member



I am opening a small ecommerce site for clothing. The clothing is kind of pricey so the site can not look cheap. I already have an artist to design the logo and possibly the layout. My dilemma is where to go from there. What differences can I expect between a site built by a programmer and a customized solution, if I already have an artist?

BeeDeeDubbleU

8:19 am on Jun 20, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



What you don't want to do is get an artist to design the layout. Chances are that you will get something that looks wonderful but also that no one can figure out how to use.

If you want sell online you would do better to stick to a tried and tested shopping cart layout, like OSCommerce for example. If you try to get too fancy or confuse people they will just leave and buy elsewhere. Remember that you want them on your site to buy your products, not to admire the graphics.

Habtom

10:35 am on Jun 20, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>> Remember that you want them on your site to buy your products, not to admire the graphics.

Good Point. But don't make it too simple that they lose trust in giving away their CC details to such a site.

Habtom

BeeDeeDubbleU

10:57 am on Jun 20, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Maybe I did not explain this properly but I was not proposing that the graphics be simple. What I am saying is that the actual purchasing process should be made as simple as possible for the customers. Fancy layouts and unusual processes can confuse them.

They must be able to find what they are looking for intuitively through correct categorisation, etc. I believe that the basic OSCommerce is as good as it gets in this respect.

vincevincevince

11:20 am on Jun 20, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Whilst you don't want a 'general purpose' artist doing the design, I believe you do want an experienced graphic designer who has a good knowledge of ecommerce and user interfaces. The right designer will give you something which both looks great and works well.

You might want to look into a flash solution for a really polished store.

BeeDeeDubbleU

11:26 am on Jun 20, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



You might want to look into a flash solution for a really polished store.

... but not for a really search engine optimised store. ;)

lorax

1:52 pm on Jun 20, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Get a website developer with GUI and SEO experience onboard asap. Have them develop a site architecture. This will give you the navigation. Then let them work with you and your artist to develop design comps for what the GUI will look like. This way you're not sacrificing your design or your usability.

rocknbil

6:35 pm on Jun 20, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Welcome aboard wildeyedundine . . . .

What differences can I expect between a site built by a programmer and a customized solution, if I already have an artist?

I'm a little confused by the difference between "built by a programmer" and "customized solution," so for the sake of answering will assume the first is a scratch built ordering process and the second is one that if freely available you want to customize.

What you need to do is see if there is a solution out there that does everything you need functionally and put a programmer to tweaking it to suit your needs - creating the templates, configuring the cart.

Unless your programmer is well-versed in the pitfalls of developing shopping cart software, you may wind up investing a great deal in developing an ordering process from scratch and have something that may have a lot of bugs or fall short functionally. A good programmer, however, can build it precisely to your needs, so it's a matter of time and budget (as usual.)

What you need to do is present your artist's designs to a programmer and begin seeing if the design will integrate into the ordering process. A good rule of thumb to develop by: form follows function, too often it's approached the other way around.