Forum Moderators: buckworks

Message Too Old, No Replies

Online Sales Are Losing Steam

         

engine

12:02 pm on Jun 18, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Since the inception of the Web, online commerce has enjoyed hypergrowth, with annual sales increasing more than 25 percent over all, and far more rapidly in many categories. But in the last year, growth has slowed sharply in major sectors like books, tickets and office supplies.

Growth in online sales has also dropped dramatically in diverse categories like health and beauty products, computer peripherals and pet supplies. Analysts say it is a turning point and growth will continue to slow through the decade.

Online Sales Are Losing Steam [nytimes.com]

gpilling

2:46 pm on Jun 19, 2007 (gmt 0)

10+ Year Member



he wants it RIGHT THEN! How can we "trap" this "compulsive buying" to benefit ecommerce

But that would be the point. Real world shopping is a social experience and satisfies the impulse purchase. If shopping were only about price and not social interaction and experience, then real world stores would not spend so much on marble, granite and wood in their showrooms. Also, in a sea of choice where there are TOO many choices online, it can be comforting to go to a store and have the salesperson tell you what you want.

sobole

3:15 pm on Jun 19, 2007 (gmt 0)

10+ Year Member



Perhaps if we had more than 2 or 3 search engines sales would be up.
Really depressing!

dakuma

4:49 pm on Jun 19, 2007 (gmt 0)

10+ Year Member



Sobole "Perhaps if we had more than 2 or 3 search engines sales would be up"

I'm a tad confused, can you elaborate? How would having 8 search engines (and I assume you mean not just 2 or 3 major ones) improve/increase online sales?

artek

7:36 pm on Jun 19, 2007 (gmt 0)

10+ Year Member



No Fuel, No Steam!

"When asked about the most pressing financial problems their family faces today, Americans mention healthcare costs, lack of money or low wages, and oil and gas prices," Gallup reports. "Healthcare costs are mentioned by 16% of Americans while 13% say low wages and 11% say oil and gas prices. These percentages are virtually unchanged from last month."

[editorandpublisher.com...]

I think inflation is catching up with everybody and it shows in "growth in online sales".

Good news is that we have great, hard to manipulate, new state of economy indicator, which can put some perspective on that "very rosy" picture painted by some economists.

sobole

7:44 pm on Jun 19, 2007 (gmt 0)

10+ Year Member



Dakuma,
My point being that there are many good companies out there who may have good pricing or better service than than the one's who are at the top of the only couple of search engines out there. May spark people to part with there money. I've been selling online since apprx 1993 and I'll tell you that sales were much better when the search market wasn't dominated by 2 search engines.

BradleyT

8:08 pm on Jun 19, 2007 (gmt 0)

10+ Year Member



The problem with these reports is they don't count the little guys.

1,000 "little" online stores each doing $1M in revenue = $1B. Heck, I bet collectively the forum members here do over $500M online annually.

gibbergibber

10:16 pm on Jun 19, 2007 (gmt 0)

10+ Year Member



" The New York Times report deals only with the US. Since the US were first out with online commerce, years ahead of the rest of the world, it seems reasonable that the US growth rate would start to decline at some point. But outside of the US the growth rate is still formidable, so this is not doom by far. It is not even the beginning of doom. "

It's not just this, it's also that the US and Europe aren't the future of ecommerce. The future of ecommerce lies in the same place as the future of commerce in general: India and China.

Once you start having the majority of the 2,000,000,000+ people of those countries online, that will turn them from suppliers of online goods into consumers of online goods as well, and they'll buy more than the US and Europe combined.

aleksl

11:29 pm on Jun 19, 2007 (gmt 0)



that will turn them from suppliers of online goods into consumers of online goods

I don't believe that.

I think it would be hard to reinvent decades of consumerism brainwashing (err...whatever you nice people call american TV, movies and newspapers) in india and china. I think this is certainly a big hope and a large bet for multinational corps...but in reality I'd rather see 2 Billion chinese and indians to continue provide cheap workforce instead. Maybe in 20 or so years....which is a fine mark for multinationals, but half of us fine folks may be out of workforce by then. JMHO

There's a good number of B2B players through which you can get goods from asia. I bet the next big thing will be a B2C player or several - these asians who can handle english and work out shipping issues. Eliminate the middlemen - which most U.S. and european retailers and ecommerce sites are.

King_Fisher

12:00 am on Jun 20, 2007 (gmt 0)

10+ Year Member



Up is not forever! I had B&M stores for 20 years. We would move into an area
and after a few years have the max. volume obtained. After that small increase or decrease annually. As long as we could stay close to our max. volume we were
happy and making a good profit. It would be unrealistic to think volume would
continue to grow endlessly. We were happy if we mirrored GNP. KF

dakuma

12:43 am on Jun 20, 2007 (gmt 0)

10+ Year Member



Sobole, interesting point, and I agree, there is only so much room at the top. Who would search for "Speakers" then cycle through to page 15 (or even page 2 or 3) out of the results and make a purchase... So, I wonder if Google does continue to dominate.. this bottleneck would be solved how I wonder.

oldpro

5:19 am on Jun 20, 2007 (gmt 0)

10+ Year Member



I bet collectively the forum members here do over $500M online annually.

You bet conservatively my friend. I venture to wager that it is a much higher figure.

Oliver Henniges

1:59 pm on Jun 20, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



In the past, growth of online sales has been driven by mainly three factors:

- growing number of people with internet access at all (later DSL-cable)
- growing number of online-shops presenting their items.
- the average time-span people spend online every day.

These growth lines indeed have come close to saturation.

But there is a FOURTH growth line, a psychological one, which has only just begun AFTER buying online has become a custom habbit: To remember in time, that you might take a look at the internet on occasions where you never did before.

Whenever it comes to my mind that I NEED something, my first thoughts virtually walk through the shops I know in my region. From time to time it happens, that I enter three stores failing to find some specific niche item, until I remember that I should have had a look at the internet before moving my ass at all.

This applies to the niche and the longtail, and I'd second what many others said here, that this area is still growing amazingly.

The cited article doesn't differentiate enough: Of course you can't continue 30% growth rates once you have reached 50% market share with online sales for non-innovative products (for which the total market doesn't grow), as I assume is the case for e.g. books, cds or some computer peripherals. Of course you can't grow in markets, where transportation costs become very important, as is the case for every-day-food or bricks and mortar taken literally. But there is thousands of niches, where traditional B&M-shop-owners are fighting with this ever-growing threshold you need to stay above, if you want run such a shop cost-effective. Still many, many of these will have to give up in the near future, in favour of some online retailler.

I doubt, direct sales by indian or chinese manufacturers are a serious challenge in all areas where the average order volume is below 200 $$. Transportation costs are still way too high and will stay so for a very very long time.

gpilling

2:13 pm on Jun 20, 2007 (gmt 0)

10+ Year Member



The cited article doesn't differentiate enough: Of course you can't continue 30% growth rates once you have reached 50% market share with online sales for non-innovative products (for which the total market doesn't grow), as I assume is the case for e.g. books, cds or some computer peripherals.

Exactly. When internet sales accounted for 0.1% of book sales, then growing at a rate of 100% per year was easy. At 50% of total sales, growing at a rate of 100% is impossible. All curves flatten out over time, and the article was just poorly researched hype.

piatkow

2:50 pm on Jun 20, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



This hype comes with every new technology as it reaches saturation.

I can remember similar stuff about the mobile phone market "collapsing" (ie still growing but not exponentially any more).

texasville

4:10 am on Jun 21, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I seriously doubt they can accurately track the entire web buying pattern. There are too many diverse ways to purchase and they may be taking such statistics as just amazon for books and there are too many competing companies now.
That is just one example.

Makaveli2007

12:37 am on Jun 26, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Im 24 now and Ive sort of grown up with the internet..and seen it grow and if I look at the people my age..or their younger brothers and sisters, it simply isnt stopping.

Look at all those social network sites that are popping up everywhere. Here in Germany we got a facebook clone and e v e r y b o d y is jumping on its bandwagon..if somebody doesnt register there that's almost as bad as not having a cell phone these days lol (so much for peer pressure but u get what I mean).

It's not even like the web is stagnating, its still growing and will continue to grow and chances are e-commerce will not go in the opposite direction.

I would even highly doubt that we've reached a point of saturation, yet. Like someone said the younger generations are growing up with the web even more than my friends or I did..

I predict that in a decade or so from now guys will no longer ask girls for their phone # but itll be "Do you have a myspace?" "Whats your msn screen name?". The web isnt going to be stopped and so isnt e-commerce...

That being said I agree with the person who said spin, spin, spin...but I think from the viewpoint of someone my age (who sees younger brothers of friends grow up with the web like its a telephone) might be insightful. I TRULY believe that asking for a phone # will be replaced with asking for a [enter social network/instant messenger name here] in a decade.

E-Learning will come, too...I think the web isn't even close to having reached its full potential.

dpd1

9:56 pm on Jul 8, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There's always going to be trends up and down in everything, but I think the net has definitely changed as a whole over the last 10-15 years. In the boom days, it wasn't a household thing. I think the overall quality of people was higher. All the 'make a living from the internet' scams hadn't started yet. If you look at eBay, that's a perfect example. eBay went down the toilet in my opinion. You use to have people with real money on there looking for good deals on one-off items. You could sell quality one-off items and make real money. Then came the get rich quick hordes and unfortunately eBay's greed got the best of them... They started catering to those types with the 'buy it now' nonsense, and it all went down the tubes. The quality of eBay shopper is terrible now. It's basically the internet equivalent of a 3AM informercial... Great if you want to market $19.95 crap that a million other people peddle, but try and sell something of quality and forget it... People won't buy.

Obviously the amount of people trying to market stuff on the internet has increased. That's only going to be bad news for anyone who deals in items that anyone can sell, because you're just going to be lumped into a big heap with all the others. I think if you can make your own products, you are way better off... By doing that, you're already distancing yourself from a huge number of people trying to make it on retailing alone. Assuming the products you make are good. The thing that makes the internet great is also the thing that makes it bad... Good: It can take very little money to start an internet biz, which opens the opportunity to millions of average people. Bad: It can take very little money to start an internet biz, which opens the opportunity to millions of people.

Dave

gpilling

1:05 am on Jul 10, 2007 (gmt 0)

10+ Year Member



All the 'make a living from the internet' scams hadn't started yet.

I love the tv ads that have the person saying "I make $5000 in sales online every month, working a few hours per week!". '

Makes me laugh everytime. I need to make $1000 per day to break even.......

ItsAllBallBearings

3:04 am on Jul 10, 2007 (gmt 0)

10+ Year Member



Its just a lot of niche markets are actually starting to mature a bit AND as others have mentioned, its impossible to enjoy hypergrowth forever.

I have no problem with the competition being scared off before they even start. If they think the market is saturated or that there is no longer an opportunity for growth, thats ok with me.

There are still plenty of opportunities for growth and new, untapped markets. It just will take a bit more thought and effort to get to them. Survival of the fittest..again, fine by me

This 49 message thread spans 2 pages: 49