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(a) The release day of each of the 3 summer blockbuster movies
(b) The go-live day of an 3 week "online-only" beta of an anticipated microsoft video game (around 16-17th May). This involved over 900K invitees apparently.
oziman - to answer your questions:
1. I got it set up on two popular uptime trackers the first week our conversions fell; hasn't been down thus far.
2. Good idea. I just went through and was able to make a successful purchase.
3. I do, though anything past the last 3-4 months is a bit shaky. I think I know where you're going, though, and it wasn't like this last year; we've never had such a large drop in conversions since we've started getting real traffic.
After weeks of pulling my hair and analyzing every possible aspect, turns out the drop was due to server problems as a result of the latest Cpanel update! Especially if you have addon domains, it will cause problems, at least that's what it was for me :)
id say that yes, traffic might change for the season, its just what to do about that. I dont know, wish i did. So perhaps if we really brainstorm, and think higher then "do you have a 1-800 number, *DUH) or that its summer. common, traffic is traffic, i bet if you were in a B&M store, and 1,000 people stopped by LOOKING FOR SOMETHING IN PATICULAR YOU HAVE IN STOCK) yet 2 sales, you would be pissed too huh...
Hot weather, noone wants to spend big bucks. $20 purchase is OK, but not a $1000 - no holidays, too hot to think, also vacation season, money spent in other places.